Liquids Come Alive with Photographer/Director Mark Mawson

At Sally Reps we are very pleased to announce the addition of award-winning liquid photographer and director Mark Mawson to our roster of talent. Mark's work is so creative and "otherworldly" that our team at the agency was instantly drawn to it.

Mark recently directed the Nespresso television and print work alongside partners at JWT London. The creative direction of the campaign played to Mark's technical ability to capture liquid forms as they morph into different shapes and tones. The concept was to highlight and celebrate barista creations using texture and movement to show off the richness of the coffee when combined with steamed milk. The unpredictability of the liquid in a somewhat controlled environment makes each shot a work of art. "I really enjoy the way each liquid shot is unique and can’t be exactly replicated," says Mark. "I have a certain amount of control over the shapes as they form but not 100%. It makes photographing each image a new experience every time." Mc Kinney Creative Director, Jordan Eakin says this about working with Mark, "He makes the creative process seamless from start to finish. The work is spectacular and his sensibilities as a partner are second to none.

Along with his amazing advertising campaigns, Mark Mawson has won several esteemed awards for his work. Most recently he received the Futurum Award Monaco , an award to honor the contribution of one outstanding pioneer combining art and new technology. Kawther Al-Abood, the president of the Futurum Association said of Mark's stunning work, “Once again, choosing the winner was not easy. In the end, it was Mawson’s talent and creations that won us all over, with his colors and ability to interpret abstract concepts through the use of innovative techniques.”

More of Mark's visual creations can be seen by clicking on this link Mark Mawson.