Liquid Death and Their Deathly Approach to the Drowning Water Market

In the competitive world of small business entrepreneurship, where conformity can be the norm, standing out and making your brand memorable is crucial for success. Drawing inspiration from the success story of Liquid Death, an extraordinary drinking water brand that has achieved remarkable profits, soaring sales of nearly $130 million in a single year, and a staggering business valuation of $700 million all because they dared to #BeDifferent, here are some practical tips for small business entrepreneurs looking to implement innovative marketing strategies and build a distinctive brand.

?? Embrace Dumb Ideas for Creativity

Liquid Death's journey began with a crazy question: "What's the dumbest idea we could do for this?" The result? Out-of-the-box thinking that laid the foundation for their unique approach.

?? Unconventional Branding that Works

From their "dumb name" to skull-adorned packaging, Liquid Death defies industry norms. In a world of predictability, their bold style is impossible to overlook.

"If someone sees this on the shelf, am I willing to bet they’ll pick it up because it's so weird or interesting?" – Mike Cessario

Liquid Death's marketing is baked into the product itself. Its distinctive packaging and irreverent approach make it Instagram-worthy and shareable.

?? Build Emotional Connections and Engagement

Healthy products don't have to be bland. Liquid Death is both an entertainment and water company, making people laugh and providing value, building a loyal customer base.

?? Unconventional Brand, Great Cause

Their dedication to environmental sustainability resonated with giants like Whole Foods. Liquid Death's "death to plastic" message struck a chord, leading to a partnership that expanded their reach and positioned them as pioneers in eco-conscious choices.

Use this prompt to generate a branding proposal that aligns with the concept of branding differentiation, inspired by the unconventional approach of Liquid Death.

Generate a branding proposal for a [industry] business that aims to differentiate itself in a unique and unconventional way, much like Liquid Death's 'crazy yet effective' brand marketing. Provide creative and innovative ideas that will help this [industry] brand stand out in the market and create a lasting impact. Additionally, ensure that the brand proposal includes a meaningful 'good cause' or sustainability initiative, akin to Liquid Death's dedication to environmental sustainability with their 'death to plastic' message, which resonated with conscious consumers and eco-friendly retailers.        

To shine in this structured business environment, you need someone daring enough to swim against the current. Embrace being unconventional. #BeDifferent