Lions, Heart, & Standard Life
In a world where any consumer facing financial services business dreams of a positive relationship, indifference being the norm, liked being the dream, the announcement of Standard Life Investments as shirt sponsor for the British & Irish Lions 2017 tour to New Zealand is a match made in the post match bar. Congratulations to John Feehan, Charlie McEwen and Anna Voyce, I don't know the numbers, but knowing this lot I am confident the Lions will have access to the investment necessary to get to fielding a team capable of beating the two time world champions, the All Blacks.
The Lions are a brand like no other, a Brand of Brothers, drawn from the four corners of our British Isles, each player the best of his generation, playing together simply for an IDEA, an idea that there is more to life than parochial and national flag waving, that to experience a common cause and harness a collective spirit delivers rewards far beyond a pay check. Listening to Lions of the past, players and coaches, speaking of the game ahead, brings goosebumps as big as golf balls. Look at this Jim Telfer team talk.
The Lions are a brand of powerful values; Heritage, pride, Legacy, Integrity, and Professionalism. Standard Life Investments are privileged to have access to share these values, and I look forward to seeing how the business brings this to bear on their own brand and relationships.
Crouch, Bind, Set.