Linkedsummit 2023 Review
Mark Williams
Delivering LinkedIn?? advice since 2008 · LinkedIn?? visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions
A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark.
I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations.
Here's the podcast.
But before all that...
New Features
LinkedIn have added a few new features since the last LinkedInformed (maybe more... let me know) and they are quietly testing others as discovered bt Nima Owji
This has been hinted at previously but now it seems it's soon to happen. As with all things AI, it could be great, or a complete disaster depending on how well it works but mainly how people use it. PLEASE don't let AI make you lazy...it's a tool that should improve your content but it will take time and effort to ensure that.
In addition to that, this one looks very exciting!
This could be amazing if they implement it correctly, especially as any templates should be set to the exact correct size...no more need for Canva?
The next one is much more unclear.
There are suggestions that this relates to composing InMails but if you look at the screenshots, it's clearly at the top of the feed so I wonder if this is a form of content search that provides an answer to your question by searching LinkedIn content for the answer, I guess we will have to wait and see.
Nima states that they are also working on the AI assistant being able to summarise articles or posts you see - that will be fascinating to see (and pretty awful I reckon).
LinkedIn & Microsoft are going crazy with AI aren't they?..so many new AI related features, I just hope it doesn't turn LinkedIn into a network of bots!
LinkedIn have also announced a few new things in their marketing blog. The one of interest being Pages Messaging. I've seen some people suggest this is a game changer...I'm not sure exactly how though. If page admins are as responsive to messages as they are @mention tagging then you could be waiting a long time to receive a reply!
Discontinued features.
LinkedIn have announced that they are not going to continue with Carousel posts (not Document posts, Carousel was a new format they had run a very limited beta on) and embedded links into video and image posts. I'm not bothered about those at all but they have (again) dropped a real clanger by getting rid of Profile Video as well!
Once again they are stating that this decision is based on feedback...Who are these people they are asking? Profile video is a great feature and definitely brings your professional story to life...more than most profile features. Either they are asking numpties or they are being economical with the truth!
As AI created content increases, encouraged by LinkedIn with all these new features, they decide to dump one feature that really helps us prove that we are real and not created by a bot!
Honestly, the decision making process adopted by LinkedIn baffles me!
Anyway, if you want to add or update your profile video, you've got until the 26th June, it remains on your profile it's just that you won't be able to add one after that date.
Linked Summit 2023
Firstly I want to start with the amazing and incredibly hard working organiser of the conference Mette Will . Seeing her in action, before, during and after the event showed me just how meticulous she is whilst always remaining calm and collected. Well done Mette, you should be very proud of yourself and your team.
I also got to meet some long term Danish listeners to the LinkedInformed podcast. It was great to finally meet Greete Eluri (who I can thank for suggesting me as a speaker), Leif Carlsen who has been a regular contributor for years and the man himself Tonny Mikkelsen . Danish people are so warm, friendly and very genuine.
I loved Odense (pronounced "ooh-den-sa"). it's a beautiful little town and well worth a visit.
Now to the two speakers I had the pleasure of seeing in action
Richards talk was great, packed with useful tips and information and delivered by a clearly very accomplished speaker. I'd never met Richard before but we enjoyed a great time together with our partners the night before - I've always enjoyed reading his research and advice but I enjoyed his company even more!
I go into much more detail in the podcast but for now, here are my takeaways from his presentation;
This was Rubens first ever public speaking engagement...you would never have guessed though, he was fantastic and had a real stage presence. When we chatted beforehand we both realised that he was 11 years old when I delivered my first LinkedIn workshop! That made me feel very old!
Ruben Hassid is currently the #2 creator on LinkedIn...which is quite an accolade, although I don't really know what that actually means! Either way, his content is fantastic and he's well worth a follow if you are interested in understanding and keeping up to date with all things related to AI and ChatGPT...I'm finding the pace of new developments and apps is a minefield and hard to keep pace with, Rubin's content makes it all so much easier to cope with!
My summary of Rubens talk 'The Great AI Marketing Takeover. Embracing the Inevitable'
Summary
Why don't more countries run LinkedIn specific conferences? Richard travelled to Norway to present again at Linkedify, an equivalent event in Oslo but I'm not aware of other conferences elsewhere. In the UK we have generic social media conferences and events that will include LinkedIn but surely the LinkedIn community is big enough to justify an independently run (I wouldn't want LinkedIn involved at all!) LinkedIn specific conference. Denmark only has 3m+ LinkedIn users and Norway even less! Surely the UK (35m+), France, Italy, Canada and the US should be doing something similar!
Post of the week
I saw this in it's first hour and it had already attracted loads of engagement.
It's clever because it combines and entertaining video with a commercial message with a sprinkling of sarcastic humour...what's not to like?
Well done Andrew McIntosh a well deserved winner!
That's it for this week, take care and keep the suggestions and questions coming in.
Take care
Biz dev (incl re LinkedIn) for Accountants | Pragmatic insights, support and advice | Mentor, Speaker, Debunker | Chair of Network of specialist tax advisers | Received Outstanding Contribution award at Accountex 2024
1 年Another insightful and useful edition of your podcast Mark. Re why there is no LI related conference in the UK? I have some thoughts. I agree it’s odd that this can be done in Scandinavia but not in the UK (yet). Would need an experienced conference producer and a plan to be profitable (or at least cost neutral). That probably means big name sponsors who would anticipate a decent ROI for their investment. To help inspire potential organisers and sponsors perhaps you could share how the Summit you attended was arranged? Do you think that’s replicable here? Did attendees pay for tickets? Were there sponsors? Exhibitors? Paid speakers? Any idea what the budget was for the organisers and how they covered their costs? Would it be cheaper or more expensive to arrange such a conference in the UK? What sort of attendee numbers would be required to make the financial investment/risk worthwhile for the organisers?
Jeg hj?lper dig med ?get synlighed og nye kunder p? LinkedIn?? via social selling metodikken | B2B-relationssalg | Sales Navigator | Employee Advocacy | Personlig branding | Sparring | Kurser | Forl?b | Foredrag
1 年It was great to see you in real life, Mark Williams ?? and talk about LinkedIn, company pages (??) and many other interesting topics. Hope to see you again in Denmark and as mention you and Louise are always welcome for lunch or dinner next time ??
Linked Summit & Email Summit Arrang?r. G?r som +21.000 andre: Connect med mig, og f? st?rke tips i dit feed.
1 年Looking forward to listening to your podcast ???? And you are right: Why don’t more countries have conferences specifically about LinkedIn? Go, go, go, organisers around the world ???? Thanks again for coming, it was such a pleasure having you ??
Linked In marketing services starting conversations that convert into sales. ?? Lumpy Mailer that gets sticky doors opened
1 年The LinkedIn Summit has delivered in terms of this post alone with the overviews from the two speakers you cite. Will your speech be available at some point or is it a pay wall to get them?
Gruvguide. Maskinoperat?r. Utbildad automationsoperat?r/processoperat?r. Geovetare. ?ver 10 ?rs erfarenhet som truckf?rare och lagerarbetare.
1 年Thank you for the update, Mark! I'm also pleased that you learned the correct pronunciation of Odense. ??