LinkedLetter #145: New Faces, AI-Assisted Hiring and Job Search, as well as Targeted Ads Campaign

From new key staff members to features for both those looking to recruit, as well as to find a new job - the professional platform is gearing up for an eventful 2025. Last but not least, it has chosen to launch a campaign to promote one of its more distinctive features - namely the targeted advertising options it offers. Read the full details below.

Jessica Jensen Joins LinkedIn as Chief Marketing and Strategy Officer

LinkedIn has appointed Jessica Jensen as its new Chief Marketing and Strategy Officer, effective January 21, 2025. Jensen brings over 25 years of leadership experience from top technology companies, including Indeed, Booking.com, Meta, Apple, Yahoo!, and BCG. She previously served as Chief Marketing Officer at Indeed, overseeing global marketing strategy, brand, and communications.

Jessica Jensen , a longtime admirer of LinkedIn and active user, expressed excitement about joining the platform, highlighting its role in talent development, advertising, and professional growth. In addition to her new role, she serves as a board director at Cardlytics and is part of the f7 Operator Council, advising startups on marketing, growth, and product development. She will report directly to LinkedIn’s COO, Dan Shapero.

LinkedIn Introduces AI Tools to Transform Job-Seeking and Hiring

The professional platform has launched two new features to enhance its job marketplace. Job Match helps job seekers assess their fit for roles by comparing their qualifications to job requirements using AI. Premium users gain additional benefits like competitive insights and personalized resume guidance, enabling more targeted and effective applications.

For small businesses, the AI Hiring Agent simplifies hiring by automating tasks like creating plans, identifying candidates, and reviewing applications, making it easier to find the right talent efficiently.

These tools leverage LinkedIn’s vast data to improve transparency and precision in connecting job seekers with hirers. The Job Match feature is rolling out globally in English, with more updates expected soon. LinkedIn invites feedback to continue refining its solutions and supporting the evolving job market.

New Creative Campaign for Targeted Ad Options

LinkedIn Ads has launched a new campaign, "Only on LinkedIn Ads," focusing on the importance of precise ad targeting to eliminate wasted B2B marketing spend. The campaign utilizes a combination of compelling video features and digital graphics to emphasize the importance of reaching the right audience. The videos, such as "Forklift" and "Server," dramatize common missteps in ad targeting with humorous scenarios, while digital graphics complement the message by illustrating the absurdity of targeting mismatches and offering relatable solutions. This multi-faceted creative approach ensures the campaign resonates across various formats and platforms, engaging marketers at every stage of their journey.

The campaign positions LinkedIn Ads as the ultimate solution for accurate audience targeting. The platform's advanced targeting capabilities allow marketers to zero in on demographics, intent, engagement, and behavior, reaching decision-makers and key stakeholders who matter most to their business. Tools like Matched Audiences, Audience Expansion, and the LinkedIn Audience Network enable precise targeting, ensuring your ads are served to professionals involved in buying decisions.The

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