LinkedIn’s Organic Reach Has Dropped by 65% – But You Can Still Grow!
PS Digitise LLP
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The LinkedIn algorithm has undergone massive changes, especially in the last two months. While organic reach has declined, engagement opportunities are evolving.
Industry expert Chris Donnelly shares key insights on how to stay ahead and maximize LinkedIn growth in this changing landscape.
Key Changes in LinkedIn’s Algorithm
?? Posting Frequency Matters
Posting once or twice a day works best
?? Decline in Organic Reach
Posts now reach 65% fewer people than before
?? Engagement Is on the Rise
Despite the reach drop, engagement per post is up by 12%
?? Video Content Is Struggling
Videos are seeing a 200% decline in reach
?? AI-Generated Comments Are Losing Effectiveness
Automated comments now get 5x fewer responses and 7x less engagement
?? Ad Presence Has Increased
There are 16% more ads on LinkedIn compared to last year
?? Carousels Are Winning
Carousels perform nearly twice as well as standard posts
The Power of Commenting
?? Why Comments Matter
Longer comments (10+ words) boost visibility by 2x.
Engaging with 10-20 posts daily increases post reach by 10%.
Posts are staying relevant for longer due to ongoing engagement.
? New Feature Alert
LinkedIn is currently testing an impression score for comments!