LinkedIn's Newsletter Features, TikTok's Business Potential & AI's Influence on Advertising | 8th December 23
Jessie Healy ??
Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
Unleashing the Power of TikTok Shop: A Starter’s Guide
TikTok Shop has taken the eComm world by storm, giving eComm brands a new channel to showcase and sell products. It enables you to sell to new audiences via LIVE stream shopping events, short video and in-app store fronts, as well as making working with creators and affiliates on the platform more effective.
With over 50bn views across TikTok videos tagged #TikTokMadeMeBuyIt - the mass appeal of TikTok as a commerce channel can’t be denied.
TikTok Shop’s Gross sales (GMV), or total value of goods sold, skyrocketed more than four times to $4.4 billion in Southeast Asia alone in 2022, according to internal data obtained by tech media outlet The Information. TikTok Shop is reportedly aiming for a GMV target of $12 billion by 2023. Source CNBC
More news from across the web
Shopify Merchants Achieve Record $9.3 Billion in Sales During Black Friday-Cyber Monday
Shopify merchants have set a groundbreaking record, generating an unprecedented $9.3 billion in sales during the Black Friday-Cyber Monday shopping extravaganza. This remarkable achievement underscores the e-commerce platform's pivotal role in facilitating substantial transactions and empowering businesses. The surge in sales highlights the increasing preference for online shopping during major retail events. Shopify's support for merchants has proven instrumental in their success, showcasing the platform's influence in the flourishing e-commerce landscape.?
Unlocking TikTok's Business Potential in 2024: The Ultimate Guide
In 2024, businesses are capitalizing on TikTok's potential with a comprehensive guide. This ultimate resource delves into strategic approaches for leveraging TikTok as a powerful tool for business growth. From creating engaging content to navigating the platform's algorithm, the guide provides insights into maximizing visibility and audience engagement. Emphasizing the importance of trends, challenges, and collaborations, businesses can cultivate a unique brand presence.?
Study : Optimism Among Marketers and Influencers Regarding AI's Influence on Advertising
A recent study reveals a positive outlook among marketers and influencers regarding the influence of AI on advertising. The findings highlight a collective optimism about the transformative impact of artificial intelligence in the advertising landscape. Marketers and influencers alike express confidence in AI's ability to enhance campaign effectiveness, streamline processes, and offer innovative targeting solutions.
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Survey Identifies Late Holiday Shoppers as They Emerge for the Festive Season
As the holiday season approaches, a recent survey by Shopify unveils insights into the demographics of late holiday shoppers. The findings shed light on the characteristics of this specific consumer segment, providing valuable information for retailers gearing up for the festive rush. By identifying the preferences and behaviors of late shoppers, businesses can tailor their strategies to meet the needs of this demographic, ensuring a seamless and satisfying holiday shopping experience.
Decoding the FTC’s Latest Guidelines on Influencer Marketing
Exploring the Federal Trade Commission's (FTC) recent guidelines reveals potential ramifications for influencer marketing. The guidelines are poised to impact the landscape by introducing new considerations for influencers and brands. With an emphasis on transparency, the FTC aims to enhance clarity in sponsored content, requiring influencers to explicitly disclose their partnerships. This move signifies an industry shift towards greater accountability and consumer trust.
LinkedIn Introduces Enhanced Newsletter Features, Including Improved Creation and Customization Tools
LinkedIn reveals fresh updates to its newsletter platform, introducing improved creation and customization tools. The enhancements aim to provide users with a more seamless and tailored experience in crafting and sharing newsletters. The updates include refined tools for newsletter creation, offering users greater flexibility and control over content. LinkedIn's commitment to user engagement is evident in these improvements, as the platform seeks to empower professionals and content creators with enhanced features for effective communication and information sharing.?
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on [email protected]