?? ?? LinkedIn's New Video Feed.. with UGC!

LinkedIn has taken inspiration from TikTok and Instagram Reels, and have recently introduced a video feed!

This vertical, short-form content feature marks a huge opportunity for brands to connect with their followers, clients and potential future employees in a more personable and engaging way

What You Need to Know

?? ?? Adapt to Vertical

To succeed on LinkedIn's new video feed, it’s essential to adapt your content to the platform's vertical, mobile-only format. Plus ensure your content immediately grabs viewers' attention because the first few seconds are make-or-break.

A direct, to-camera, selfie-style introduction can draw viewers in and make your message feel more personal.

?? ?? Include Text

Complete your videos by including text in the caption. Adding up to 500 characters of descriptive text can significantly boost your video’s reach.

But here's where LinkedIn's new video feed shines compared to Instagram Reels & TikTok: You can add ?? Links ?? To ?? Your ?? Captions ??! This means you can drive traffic directly from your video posts — no more missed opportunities.

A large portion of your audience will watch videos without sound, so subtitles are a must. This ensures your message is clear, even in silent mode, enhancing accessibility and engagement.

A New Home for UGC? ????

UGC offers the authenticity factor that commercialised content lacks, making it more relatable and trustworthy for viewers. It's not only cost-effective but also creates a community feeling, encouraging interaction and building brand loyalty.

Adding UGC to LinkedIn's video feed offers a unique advantage. It allows you to showcase genuine customer experiences and insights, which can be particularly powerful in a professional setting. UGC creators can produce content that highlights the business side of your brand, adding depth and authenticity to your message.

While LinkedIn’s new video feed may resemble more casual platforms like Instagram Reels or TikTok, maintaining a professional tone is important. Your content should align with LinkedIn's business-first environment, providing value and insight rather than just entertainment.

What Type of Video Content Could Work?

EGC (Employee Generated Content) ??

But not the funny kind of content we’re seeing on other platforms right now! Posting short videos of your employees advocating for the company can humanise your brand and showcase your company culture. These videos can include day-in-the-life snippets, insights into their roles, or their personal success stories within the company.

Behind-the-Scenes Content ??

Giving a behind-the-scenes look at your company can make your brand more relatable and transparent. This could include tours of your office, clips from team events, or a glimpse into your product development process.

Busy team? Consider inviting a UGC creator to film a tour. This builds provides a more personal connection with your audience.

Event Highlights ??

If your company hosts or participates in events, sharing highlights and experiences from attendees can extend the reach and impact of these events. It also showcases your brand’s active involvement in the industry.

Case Studies and Success Stories ??

Have a UGC creator film short case study videos featuring your company's success stories. These videos can illustrate the tangible benefits of your products or services, adding credibility and demonstrating your brand's value in a real-world context. Case studies and success stories resonate well on LinkedIn because they provide concrete examples of how your solutions work in practice.

Start posting videos!

Including these types of UGC into LinkedIn's video feed can transform how you engage with your audience. So make sure to film videos vertically, make the first few seconds count, and always ensure your content remains professional and valuable.

If you're new to the world of User-Generated Content, Twirl is here to help you produce UGC that resonates perfectly with LinkedIn’s platform. Book a call with us to explore how we can improve your video marketing strategy - whether that's for paid ads or organic content.

Let our creators or your employees tell your brand story in a new way, and watch your LinkedIn presence grow! ????