Welcome to Prosek’s Digital Download: where industry-leading insights in financial services and digital marketing collide.
New year, new social media shake-ups! Marketers can attest that January has already been a whirlwind (hello, TikTok) but the storm has yet to pass. Social platforms continue to prep for a post-TikTok world with Instagram and X leading the charge. Meanwhile, LinkedIn is proving that AI and social media are a perfect pairing.
Check out these trends and more below for a look at the 2025 social media landscape.
3 Can’t-Miss Digital Updates
Social Media and Advertising
- What’s happening: LinkedIn is rolling out two new AI-driven tools aimed at improving job search and recruitment experiences. The first, a “job match” feature, gives job seekers an in-depth review of how their skills align with a listing and offers actionable insights to boost their chances of securing an interview. The other feature, a recruitment AI agent, is designed to simplify hiring processes, making it easier for recruiters to connect with the right talent.
- Why it matters: This move marks a significant step in the growing integration of AI and social media, signaling a big change in how platforms like LinkedIn plan on enhancing both user and business outcomes. If you're posting open roles on LinkedIn, these AI-driven innovations promise to streamline your efforts and make talent acquisition more efficient. It isn’t just a tech update, but a game-changer for how businesses find top talent.
- What’s happening: Instagram is now letting American users create 3-minute Reels directly in the app, promising to promote this longer content to new audiences. Previously, in-app Reels were limited to 90 seconds. Although users could upload longer videos from their camera roll to bypass this limit, Instagram strongly discouraged this, suggesting that the algorithm wouldn't prioritize these longer uploads.?
- Why it matters: The appetite for long-form content is changing, and now might be the perfect time for your business to explore it. TikTok has already embraced longer videos, and with the platform’s uncertain future in the U.S., Instagram’s extended Reels length could be a strategic move to capture some of the audience most affected by the potential ban. Interested in reading more about the implications of the TikTok ban? Check out TikTok: Saved by the Bell or Out of Time.?
- What’s happening: After a year of testing, X has officially launched its video feed feature in the U.S., offering a new experience similar to Instagram Reels and TikTok. Video views on X have also grown by 40% yearly, encouraging the platform to position itself as this video-first destination. U.S. users can easily access this feature by tapping the dedicated video feed icon.?
- Why it matters: Primarily known as a hub for news-sharing and real-time, short-form posts, X's strategic shift toward video suggests a broader transformation in its core identity. Marketers and businesses should pay close attention to this evolution and the new opportunities it presents for audience engagement, especially in light of a potential post-TikTok world.
Good Reads
Marketing Inspiration?
EY’s Global Chair and CEO Janet Truncale took to the screen at the World Economic Forum (WEF) to share her four key forecasts for 2025. This post effectively integrates EY thought leadership into the broader WEF conversations, humanizing the firm’s insights and engaging a global audience in real-time.
Nuveen recently shared a post about its financing support for the Doe Fund’s acquisition of a building dedicated to providing affordable housing solutions for individuals experiencing homelessness. Interviewing key stakeholders, this post highlights Nuveen’s commitment to corporate social responsibility and making an impact.
Apollo Global Management recently gave a shoutout to their partner, Patrick Cantlay, wishing him luck at the American Express Golf Tournament. This highlights the growing intersection of sports, finance and social media, and how financial brands are turning to influencers and celebrities to explore new, more authentic marketing avenues.
