LinkedIn’s Most Followed Hashtags

Original article by Kat de Sousa : https://maverrik.io/blog/linkedins-most-followed-hashtags/

LinkedIn’s hashtags allow you to categorise your posts by topic and interest but with so many variations knowing which ones to use can be difficult. That’s why we have listed LinkedIn’s most followed hashtags for you, to help ease that process.

This compiled list of the top 100 hashtags with the corresponding number of followers on LinkedIn currently for 2022 so you can increase your engagement and be sure the # you’re using is relevant to you.

1. #india — 68M
2. #innovation — 39M
3. #management — 36.2M
4. #humanresources — 33.4M
5. #digitalmarketing — 27.5M
6. #technology — 26.4M
7. #creativity — 25M
8. #future — 24.7M
9. #futurism — 23.7M
10. #entrepreneurship — 23M
11. #careers — 22.4M
12. #markets — 22M
13. #startups — 21.4M
14. #marketing — 20.3M
15. #socialmedia — 19.8M
16. #venturecapital — 19.4M
17. #leanstartups — 19.1M
18. #economy — 19M
19. #socialnetworking — 19M
20. #economics — 18.2M
21. #branding -18.1M
22. #advertisingandmarketing — 17.3M
23. #motivation — 15.5M
24. #personaldevelopment — 14.8M
25. #investing — 14.5M
26. #jobinterviews — 14.5M
27. #money — 14.2M
28. #bankingindustry — 14M
29. #sustainability — 13.3M
30. #alternativeenergy — 13M
31. #personalbranding — 10.5M
32. #hiringandpromotion — 10.1M
33. #healthcare — 9.7M
34. #education — 9.6M
35. #customerrelations — 9M
36. #productivity — 8.5M
37. #whatinspiresme — 8.1M
38. #bestadvice — 7.7M
39. #bigdata — 7M
40. #travel — 7M
41. #gettingthingsdone — 7M
42. #businessintelligence — 7M
43. #softwareengineering — 6.6M
44. #programing — 6.6M
45. #analytics — 6M
46. #softwaredesign — 6M
47. #datamining — 6M
48. #data — 6M
49. #socialentrepreneurs — 5.9M
50. #sales — 5.8M
51. #fundraising — 5.8M
52. #law — 5.5M
53. #lawandlegislation — 5.5M
54. #legalissues — 5.3M
55. #strategy — 5.1M
56. #projectmanagement — 5M
57. #culture — 4.7M
58. #userexperience — 4.7M
59. #fashion — 4.2M
60. #cloudcomputing — 4M
61. #mobileapplications — 4M
62. #consultants — 4M
63. #productmanagement — 3.6M
64. #business — 3.6M
65. #networking — 3.5M
66. #leadership — 2.8M
67. #artificialintelligence — 2.4M
68. #hiring — 2.1M
69. #health — 1.9M
70. #engineering — 1.8M
71. #mindfulness — 1.7M
72. #jobsearch — 1.5M
73. #jobseekers — 1.3M
74. #africa — 1.15M
75. #deeplearning — 855k
76. #hr — 810k
77. #smallbusiness — 800k
78. #workingathome — 800k
79. #recruiting — 785k
80. #inspiration — 760k
81. #job — 742k
82. #datascience — 725k
83. #contentmarketing — 640k
84. #research — 592,000
85. #success — 540k
86. #ai — 500k
87. #storytelling — 486k
88. #computerscience — 485k
89. #python — 450k
90. #entrepreneur — 510K
91. #fintech — 435k
92. #onlineadvertising — 400k
93. #selfhelp — 300k
94. #neuralnetworks — 296k
95. #partnerships — 260k
96. #jobopening — 340k
97. #cloud — 270k
98. #homeoffice — 146k
99. #openings — 178k
100. #automation — 141k

But why should you be using them?

Hashtags on LinkedIn allow you to increase your engagement and overall reach and by posting relevant hashtags you’re 12.86% more likely to get views than on those without them. The number speaks for itself.

Using hashtags also allows you to find topical conversations people and companies are engaging in, meaning you can stay in the conversation. It’s also an easy and effective way to find people within your network with similar goals and interests that you can connect with.

Then it’s a question of?how do you use them?

Before entering into the world of all things hashtags it’s important to do some research. You want to be sure they relate and feel relevant to your post, otherwise, you won’t be attracting the right audience.

If you already have the content sussed and which companies you want to attract it can be useful to start there and begin building up a bank of keywords. You can use the LinkedIn search bar to find other users that are discussing this, to reconfirm the relevance of your post.

There’s no harm in searching across other social media platforms for trending hashtags and don’t be afraid to search for keywords that are relevant but aren’t necessarily a perfect match for your post. Hashtags can also help to provide you with a new angle and generate ideas for future posts to ensure you’re talking about subjects in connection with your industry or topic of expertise.

It can be a case of trial and error, which is why experimenting and finding the ones that are working for you is a crucial aspect but how many hashtags are too many?

It’s tricky to find that sweet spot on LinkedIn and while it’s a personal preference the optimal number of hashtags seems to be between one and three. This means your posts are likely reaching the desired audience without the risk of being too spammy or difficult to read, any more could become a waste of time for you.

There’s no disputing that Linkedin hashtags are a powerful way to connect with people and build your Linkedin presence, making the importance of their use all the more poignant.

Now that you know LinkedIn's most followed hashtags, you can start to take action and try to implement them into your content.