LinkedIn's Gone Wild: Games & Swipe Videos Invade Your Feed!

Playing the User Game: LinkedIn's New Content Strategy

Have you updated your LinkedIn app recently on your mobile phone? LinkedIn, once a simple platform for professional networking, has undergone a significant transformation in the second quarter of this year,2024. If you've been paying attention, you've probably noticed the introduction of new features like the game app- Linkedin.com/games,Microsoft Designer and the swipe feature for videos, reminiscent of TikTok. These changes are more than just cosmetic updates; they're strategic moves to foster growth and keep LinkedIn relevant in an increasingly competitive landscape.

Diagnosing LinkedIn's New Direction

Why is LinkedIn embracing these seemingly unrelated features? To understand the rationale behind these changes, we must dive into LinkedIn's current state and its challenges.

• Increasing competition: Platforms like TikTok and Instagram have become formidable competitors, especially among younger demographics. LinkedIn needs to adapt to stay relevant and attract new users.
• Changing user behaviour: People are increasingly turning to social media for entertainment and engagement, not just for professional networking. LinkedIn's new features cater to this evolving behaviour.
• Data-driven decision-making: LinkedIn is likely using data analytics to identify trends and preferences among its user base. These new features are likely a direct response to these insights.

The Benefits of These Changes

By introducing these new features, LinkedIn is aiming to achieve several key objectives:

• Increased user engagement: Games and swipeable videos are inherently more engaging than traditional LinkedIn content. This can lead to increased time spent on the platform and higher user retention.
• Attracting new demographics: These features can appeal to a wider range of users, including younger professionals and students who may not have traditionally used LinkedIn. It is not going to be that serious platform of "I just bagged a PhD.Masters,MSc".
• Enhanced brand perception: By embracing modern trends, LinkedIn can position itself as a dynamic and forward-thinking platform. Especially with the introduction of the Microsoft Designer

Here is my Conclusion

LinkedIn's new content strategy is a bold move that reflects the platform's commitment to staying relevant and growing its user base. But they should allow time for the users to adapt. By understanding the rationale behind these changes, you can leverage these new features to your advantage. And learn the lessons in your content marketing journey. The goal is to apply and get good results.

Someone asked me, did LinkedIn for Marketing pay you to write this #newsletter? No! But maybe someday, LinkedIn will start paying its creators extra apart from their leads and. Just maybe. Till then, we keep supporting others.

Remember , as?says Content is not king, strategic content to the right people, at the right time rules.

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