Linkedin's Algorithm Revamp: Unlocking Relevance & Valuable Connections

Alright, people, buckle up.

LinkedIn announced some news that's more impressive than that crying selfie.

We're talking about the new algo revamp - the one that's gonna unleash the power of relevance and shower you with content that truly matters. ??

So, contain the buzzin' neurons inside ya brain and let's dive in.

Remember the endless scroll of mind-numbing posts that made you want to headbutt your keyboard? Well, tbh, I don't know if that'll stop. ??

Linkedin did favour the type of content where people talk about momentum and include a video of someone else's little girl aggressively doing backflips.

That being said - rumour has it they heard our collective groans and decided to spotlight creators and educators instead.

Now, fingers crossed - you can say goodbye to mindless scrolling and embrace the era of informative and insightful content (I really hope they don't just push listicles).

But wait, there's more...

It also aims to enhance your networking experience.

Prepare for increased visibility and the frequency of posts from the individuals you follow.

Stay in the loop with experts' latest trends and insights, expanding your knowledge and building valuable connections that might help grow your biz.

The new changes evaluate the value of knowledge and advice, ensuring you receive content targeted to your interests.

Sounds promising, right?

But hold on, let's dig deeper into how the algorithm has changed and how you can make the most of it.

LinkedIn's algorithm prioritises posts offering valuable knowledge and advice. It assesses content for relevance and author expertise. This ensures you receive meaningful posts from credible sources.

It's all about credibility and quality.

Remember, meaningful comments hold weight in the algorithm (I need to up my game here).

Tailor your content to meet your target audience's needs and interests.

Deliver information and insights that resonate with them.

Be a consistent source of value to your audience, and watch relevant connections come your way. Value doesn't just mean, 'Here are 5 tips'.

The downside is that your reach will plummet if you have a non-existent strategy and post without thought.

This has given me a boost to take things a lot more seriously.

Be relevant. Be relatable. But don't get sidetracked by vanity metrics.

Also...

There's your time to consider. Some of us have client work to do!

That's why it's important to create an easy-to-manage plan.

Quality beats quantity - always.

So go back to the drawing board - and make good things happen.

To your success!

Danny

P.S. Have you noticed a hit with your reach?