LinkedIn's 5 Hottest Public Relations Updates Of The Week

Five years ago I met a personal development icon who changed the course of my entire life. After 15 years of freelancing in digital and social content creation and marketing, I felt that the time had come to apply my talents and expertise to master master-level advocacy for the Modern Day PR and the posterity of Digital Public Relations and Marketing. This article is #2 of the weekly published articles, mustering the biggest and greatest stories to educate and inspire you about Public Relations, Marketing, and Branding. Enjoy the read!

The Modern Day PR – FIB Cycle? FeediT BACK

Register now for the next BRAND AUTHORITY Masterclass webinar for the 14th January.

If you have not made Digital Public Relations Marketing #1 priority, or allowed your brand to slip, fast changing global trends will intensely impact you in the marketplace. Can you afford not to take action?

You can find the link to the registration page in the comments below.

Digital Public Relations

Digital Public Relations is the Media Revolution of our time. It is more than simply applying traditional public relations strategies to the digital world. It integrates additional tactics, such as direct lead generation, attracting referral traffic, and SEO. Everywhere we look, we can see Digital PR is changing the landscape of traditional and digital communication, media, and marketing.

Digital Public Relations is INNOVATIVE

I-mproves Referral Traffic

N -urtures Objectives and KPIs (key performance indicators)

N-ecessitates Trust

O-nline Presence

V-alidates Reputation

A-wareness-Raising

T- rackable and Measurable

I-mproved SEO

V-erifies Defined Goals

E-stablishes Authority

Top opportunities and challenges for PR pros in 2020

 “Storytelling is going to be even more important,” says Gale, adding that if an organization wants to break through the noise, its message must be authentic. 

“If it’s not authentic to who you are as a brand and as a company, people are going to see right through it and think that you’re just saying the things that you think you should say versus the things that are really who you are,” she says.

To increase your influence, cultivate your credibility

“While attending my class on influence, someone asked those questions several months before embarking on an international assignment. She decided that she needed to get her manager to set up introductions with the functional managers at the new location. She identified exactly who she needed to know, and what questions she would ask in the interviews she conducted. Her intent was to create influence with key players before she showed up for the first day of her new assignment. This turned out to be a very successful plan for “easing the way” into her new work team.”

Why Authenticity Is Crucial For Diversity And Inclusion Initiatives

-So how can you tell the when diversity and inclusion are in the DNA? Ask consumers. They can sniff out in-authenticity like a rotten egg. Look no further than Victoria’s Secret, whose annual fashion show was inclusive only for the planet’s top supermodels.

Now see who has eclipsed Victoria’s Secret. It’s Savage x Fenty, a lingerie brand whose premise is to help all women embrace their beauty. This new brand took the internet by storm at New York Fashion Week by bringing women of all shapes, sizes, abilities, identities and ethnicities onto stage. The authenticity was clear.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

 The soft drink company introduced its first new catchphrase in more than 20 years: “That’s what I like.” The tagline eschews New Year’s resolutions and focuses instead on doing the activities you enjoy (as well as drinking the soft drink of your choice). “We created this campaign to pay homage to this unapologetic mindset embraced by our most loyal fans, with a music-forward expression to pinpoint the feeling our consumers have when they genuinely enjoy themselves in an uninhibited way.”

3 SEO tips to increase your Google rank

SEMrush: “This powerful tool helps you determine where you rank for keywords compared to competitors,” says Bush. “It also helps you identify gaps in keyword usage.”

Bush also recommends the SEMrush Rank Chrome extension, which gives you an instant competitive SEO snapshot of any site you’re visiting.

SEO Book Keyword Tool: This free keyword research site links directly to Google Trends, Google Suggest and Google Adwords estimate tools. “It also allows you to export SEO research in CSV format,” says Bush.

After 15 years of experience in Public Relations, Marketing, and Branding, today I continue my efforts in driving Social and Core Communication. It is my responsibility to train the next generation of Public Relations and Marketing Professionals and share my vast knowledge with all who are dedicated to build brands with a resounding global reputation. Through dedicated content marketing strategies, comprehensive case studies, enlightened articles, and dynamic webinars, I empower thousands of social media users to harness the rooted essence of Digital Public Relations and Marketing and become unique through making an enduring impact. 

Mariett Ramm. Public Relations Elite Publicist. Educator. The Modern-Day PR. Bestselling Co-author. Publisher. Editor. Social Content Writer. Leading Transformation Coach. Humanitarian. Empath.