LinkedIn101 for 2024

LinkedIn101 for 2024

A lot of people have been messaging me for some tips on how to get started on LinkedIn this year. Here's my mini-course of advice if you want to grow your audience and your personal brand in 2024:

  • Spend some time reconnecting with your mission and purpose. What is it that you want to accomplish? You need to craft a personal brand strategy: mission, purpose, values, goals, narrative, personality, tone and voice, target audience, and offer.
  • Give your profile a refresh. I've written so much about this. Create a banner, write a headline, craft an about section, and update your skills to align with your mission and purpose. If you're totally lost and you'd like to schedule a FREE profile audit with me, you can do so here.
  • Pick 2-4 topics related to the above that you want to talk about on LinkedIn. List these content pillars and then generate 15-20 subtopics each. This will help get you focused.
  • Pick 1 time to post each day. Ex: 10AM M-Fri.
  • Download my 7 templates for LinkedIn here.
  • Start creating content according to your schedule. Use tools like ChatGPT, Claude, ContentDrips, and Canva to create captivating and engaging content.
  • Dedicate 30 minutes to an hour engaging on LinkedIn each day. I know that sounds like a lot. Too bad LOL. Follow my 10-10-10 rule. Make a list of 10 influencers, 10 peers, and 10 potential customers to start engaging with. Then, you'll at least be engaging with a purpose.
  • Send 10 connection requests per day. Use Sales Nav or the handy dandy search bar on LinkedIn to find people in your target audience.
  • Keep going. Most people will quit after 90 days. Then, another wave will die out at 6 months. If you're still standing...congrats!

Let's make it happen people!

A Special Deal for a Special Day!

Today, I'm releasing 31 Templates for LinkedIn and X for only $9!

After the next 24 hours, the price will jump to $29, so take the deal :)


Interested in promoting your product or brand here in my newsletter? Goes to 4,100+ people on LinkedIn + 1000 subscribers to my super secret email list via Gumroad. Send me a DM if you're interested!

Tom Berry

Senior Brand Strategist

1 年

Love getting these in my inbox, full of gold

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Sienna Faleiro

IT Certification at TIBCO

1 年

Hey TIBCO enthusiasts! ?? Excited to share a fantastic resource for mastering TIBCO certifications. ?? Check out www.certfun.com/tibco for top-notch online practice exams! ?? #TIBCOCertification #CertFun #OnlineLearning

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Jim Conyers

Your headshot is a virtual handshake... Let's make yours remarkable!

1 年

Great tips! I'm getting started with them today! Thanks for sharing!! ??

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Nick Bogatin

I help grow your business so you can grow your impact | $100M+ generated through coaching & online course offers | Proven strategies, predictable results | Founder, ThrīvSolutions

1 年

Great tips. 1 time per day alone made a big difference for me. It's underrated and resisted Doug Kennedy

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