Is LinkedIn winning on its AI integration model?
Stephen Fahey
Viral Marketing Consultant | Helping Manufacturing Brands Capture Attention & Drive Business | DM me to amplify your brand with results-driven content. | + AI Video Content Strategist
In the poll I conducted this afternoon, 40% said "No" and 40% said "Yes." It was just a random poll while I was researching how to create an equity marketing management model for LinkVerse.
I use some traditional marketing practices when scaling my businesses and setting up a strong strategic brand management system. I think this aligns well with the culture and strategic brand management at LinkedIn’s C-Suite team.
I know Microsoft is pushing hard with AI integration. However, even though I’ve tried to champion this move in previous articles, I can’t see the platform changing all that much. Sure, there are productivity gains in some areas, mainly LinkedIn Learning, but that’s always been the case. It’s not rocket science to implement an algorithm that suggests courses for you—Amazon and Netflix have been using similar algorithms for years.
Thus, I don’t think OpenAI holds all the cards. Even with the integration of ChatGPT into Apple, I don’t see a distinct competitive advantage, which is why I decided not to write about it when the news broke.
Moving on to the conversation around LinkedIn’s AI integration model, the features are slow and not vast. As far as I can evaluate, it’s like Google on top of Google. Ultimately, you’ll have to decide if the new LinkedIn AI works for your business. There might be some good opportunities for content leverage, but even then, the platform will just act as a bold AI agent in your workflow. Personally, I don’t like the current UXD as it interrupts my creative flow. I’m more likely to write about LinkedIn’s AI model than actually use it.
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As for LinkVerse, I hope to recruit for MVP soon and integrate something more profound than what even mighty Microsoft has—who will no doubt end up acquiring it, as they need raw journalism to fuel their LLMs.
Anyway, tonight’s just a small professional ramble and some soft insights on what I think you need to focus on with LinkedIn’s AI model. Use it for what it is, not for what you think it will give you. One of the fundamental flaws of most generative AI models in social media is that they don’t align with human creativity. Instead, they attempt to replace what we love doing—for me, that’s writing articles.
See you tomorrow, folks, if I can think of something to write about!
LinkedIn's integration of AI has significantly reshaped strategic brand management, blending traditional marketing wisdom with cutting-edge technological advancements. Understanding these changes is crucial for any business aiming to stay competitive in today's digital landscape. The Impact of AI Integration on Strategic Brand Management 1. Enhanced Productivity and Efficiency LinkedIn's AI integration promises substantial productivity gains for brands. By automating routine tasks such as content scheduling, lead generation, and personalized messaging, AI liberates marketers to focus on creative and strategic initiatives. This efficiency not only streamlines operations but also enhances overall campaign effectiveness. 2. Personalization at Scale One of the standout benefits of AI in brand management is its ability to deliver personalized experiences at scale. Through sophisticated algorithms, LinkedIn AI analyzes user behavior and engagement patterns to tailor content recommendations and advertising placements. This personalization not only improves user engagement but also boosts conversion rates by delivering content that resonates with each individual.