LinkedIn is where business happens online. For your organization, your LinkedIn Page is the center of your business’s online presence.
Complete Your LinkedIn Page
Before you do anything else, make sure your company’s LinkedIn Page is complete and clearly engaging to the audience or member persona you want to attract.
Pages with complete information get 30% more views, and if the content on your company page is clearly useful to people in your target audience, visitors are naturally more likely to click “follow.”
Beginner’s Tips and Best Practices for Gaining New Followers
These techniques are useful for businesses that are just investing in their LinkedIn Page area. However, even established Pages with thousands of followers are encouraged to implement these changes if they haven’t already. You’ll find more advanced tips in the following sections:
Post Content to Your Page Regularly
Maintaining a steady stream of new content on your page will increase its visibility in members’ feeds. Pages that post at least weekly see a 2x increase in engagement, which in turn leads to a greater organic reach, making them more attractive to potential followers. Take advantage of the content suggestions feature if you’re running low on ideas.
Leverage video and visual content
Make sure your content mix includes plenty of eye-catching visuals. Unique images, especially videos, tend to show up more in feeds, helping your brand (and page) get noticed. In particular, we find that custom image collages lead to higher engagement levels on the platform, so don’t be afraid to upload a series from your latest event or another image!
Be relevant – post thought leadership content from within your organization
Executives and decision makers at all levels are always looking for innovative and engaging thought leadership that can inspire their own business path. The thought leadership space can be crowded at times, but if you produce high-quality content that sparks curiosity and good conversation, your thought leadership will stand out from the rest. Be Engaging – Respond to Post Comments
Obviously, not every comment deserves a response, but it’s a good idea to respond to every thoughtful question or contribution to posts on your page. Not only does this help increase feed visibility for posts, but members are more likely to follow a page that actively engages with its community.
Be Responsive – Adjust Your Content Based on Page Analytics
Page admins have access to a powerful suite of analytics that provides demographic information about your followers and visitors, as well as engagement data for your updates. Use these insights to see what’s resonating versus what’s not and align your content with what your site visitors want.