LinkedIn Vs. Twitter...What's better?

We all love comparisons.?

I know I do.

While I believe the best platform is the one you know well, both LinkedIn and Twitter have their own edge.

I’ve shared hundreds of posts here in the last 3 years.

I have also tweeted 10,000+ times over the last 3 months.

So I got a good taste of both worlds.

LinkedIn Vs. Twitter…

What’s better?

Let’s get right into it.

5 Features of LinkedIn (but not Twitter):

1. You can connect to alumni / ex-colleagues.

2. It always comes up in search. Just Google any name.

3. All Fortune 500 CEOs are here, but not all are on Twitter.

4. LinkedIn has higher perceived authority due it’s career history.

5. It has a built-in newsletter feature, which is not the case on Twitter.

5 Features of Twitter (but not LinkedIn):

1. Elon Musk. Not technically a feature, but you know what I mean.

2. Increased transparency, as Twitter is the only public algorithm (so far).?

3. Twitter is branding itself as the place for everyone who’s been cancelled.

4. It’s getting serious. Paid creators mean great value for users and minimal bots / trolls.

5. The increased visuals use along with future plans, are making it an “Everything Platform” just like China’s WeChat.

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So what’s better?

Depends where you are in your branding journey.

If I was starting today, I'll do the following:

• make a basic profile here with 500+ connections.
• then I will go all in on Twitter.

Why?

Twitter gives you direct feedback on your content, which translates to little guessing in the future.

Yes, LinkedIn technically has more decision-makers (i.e. more money). But Twitter is better for validation and growth.

So next time you think Twitter is just about crypto and politics, think again.

Twitter is validation at scale.

Are you Team LinkedIn or Team Twitter?