LinkedIn

LinkedIn is particularly well-suited for personal branding which, according to Sandra Long, entails "actively managing one's image and unique value" to position oneself for career opportunities .LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand. Career coach Pamela Green describes a personal brand as the "emotional experience you want people to have as a result of interacting with you," and a LinkedIn profile is an aspect of that.A contrasting report suggests that a personal brand is "a public-facing persona, exhibited on LinkedIn, Twitter and other networks, that showcases expertise and fosters new connections."LinkedIn allows professionals to build exposure for their personal brand within the site itself as well as in the World Wide Web as a whole. With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. It can strengthen a user's LinkedIn presence if he or she belongs to professional groups in the site.The site enables users to add video to their profiles.Video presentations can be added to one's profile.[128] LinkedIn's capabilities have been expanding so rapidly that a cottage industry of outside consultants has grown up to help users navigate the system.A particular emphasis is helping users with their LinkedIn profiles.In October 2012, LinkedIn launched the LinkedIn Influencers program, which features global thought leaders who share their professional insights with LinkedIn's members. As of May 2016, there are 750+ Influencers

LinkedIn is particularly well-suited for personal branding which, according to Sandra Long, entails "actively managing one's image and unique value" to position oneself for career opportunities.LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand.Career coach Pamela Green describes a personal brand as the "emotional experience you want people to have as a result of interacting with you," and a LinkedIn profile is an aspect of that.A contrasting report suggests that a personal brand is "a public-facing persona, exhibited on LinkedIn, Twitter and other networks, that showcases expertise and fosters new connections."LinkedIn allows professionals to build exposure for their personal brand within the site itself as well as in the World Wide Web as a whole. With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. It can strengthen a user's LinkedIn presence if he or she belongs to professional groups in the site.The site enables users to add video to their profiles.Video presentations can be added to one's profile. LinkedIn's capabilities have been expanding so rapidly that a cottage industry of outside consultants has grown up to help users navigate the system.A particular emphasis is helping users with their LinkedIn profiles.In October 2012, LinkedIn launched the LinkedIn Influencers program, which features global thought leaders who share their professional insights with LinkedIn's members. As of May 2016, there are 750+ Influencers.LinkedIn is particularly well-suited for personal branding which, according to Sandra Long, entails "actively managing one's image and unique value" to position oneself for career opportunities.LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand.Career coach Pamela Green describes a personal brand as the "emotional experience you want people to have as a result of interacting with you," and a LinkedIn profile is an aspect of that.A contrasting report suggests that a personal brand is "a public-facing persona, exhibited on LinkedIn, Twitter and other networks, that showcases expertise and fosters new connections."LinkedIn allows professionals to build exposure for their personal brand within the site itself as well as in the World Wide Web as a whole. With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. It can strengthen a user's LinkedIn presence if he or she belongs to professional groups in the site.The site enables users to add video to their profiles.Video presentations can be added to one's profile. LinkedIn's capabilities have been expanding so rapidly that a cottage industry of outside consultants has grown up to help users navigate the system.A particular emphasis is helping users with their LinkedIn profiles.In October 2012, LinkedIn launched the LinkedIn Influencers program, which features global thought leaders who share their professional insights with LinkedIn's members. As of May 2016, there are 750+ Influencers.