LinkedIn Video Best Practices

LinkedIn, a professional networking platform,?has evolved into a dynamic space where video content can dramatically improve your professional presence. Think about this: LinkedIn itself reports that "videos are five times more likely to spark conversation than any other type of post". If you’re aiming to make an impact, this is a golden opportunity you can't afford to overlook.

Drawing from my extensive experience in professional branding and digital marketing, I’ve witnessed the unparalleled power of video firsthand. There’s something uniquely compelling about video: it combines visual appeal with narrative depth, making your message far more engaging. So let's explore the art and science of creating standout LinkedIn videos.

The Impact of Video Content on LinkedIn

Videos on LinkedIn do more than just capture the attention of users. They build authenticity and foster connections at a level that text alone often can't achieve. When people hear your voice and see your expressions, they form an emotional connection and trust faster, forming the way for meaningful interactions. This isn't just a theory; it's backed by the psychology of human behavior.

Preparing Your LinkedIn Videos

The first step? Defining your goal. Are you looking to share industry insights, promote your brand, or perhaps cultivate thought leadership? Knowing your objective sharpens your focus and guides your content strategy. Understanding your audience is equally crucial. LinkedIn is fundamentally a professional network - tailor your messages to meet the expectations and interests of business-minded viewers.

Quality is key but doesn't have to break the bank. With today's technology, even smartphones can produce high-quality videos if used correctly. Good lighting, clear audio, and steady shots can make all the difference. And don’t underestimate the power of editing. Simple tools like iMovie can polish your footage and improve its overall aesthetic appeal.

Creating Engaging Video Content

While content is very important, context matters too. An eye-catching thumbnail paired with a gripping opening hook sets the stage. Go straight into your main points within the first few seconds to keep viewers hooked. Get started with short form video content, as one to two minutes is often enough to deliver substantial value without losing interest.

Engagement isn’t a one-time event, it's an ongoing process which requires your attention. In your video, include a clear call to action, guiding viewers on what to do next, whether it's visiting your profile, signing up for a webinar, or commenting below. Keep the engagement continuing to build your community and reply to your comments. Regularly analyze performance metrics such as views, shares, and engagement rates to fine-tune future content.

Best Topics & Approaches to Include in LinkedIn Video

To truly leverage LinkedIn video content, your approach needs to be dynamic and versatile, addressing different facets of engagement while maintaining authenticity. Each type of video serves a unique purpose and enriches your professional narrative:

Thought Leadership Pieces

These are your chances to shine as an expert in your field. Share groundbreaking ideas, offer industry insights, and provide deep analyses that can spark conversations. Regularly posting thought leadership content establishes you as an authoritative voice, attracting peers, influencers, and new connections who seek valuable information. It's about challenging norms and opening up dialogues that inspire intellectual engagement.

Behind-the-Scenes Glimpses

Showcasing behind-the-scenes footage humanizes your brand and allows your audience to see the real people behind the work. Whether it’s a day-in-the-life video or clips of team collaborations, this transparency fosters trust and relatability, breaking down corporate barriers to reveal genuine personalities and authentic experiences.

Case Studies and Testimonials

Nothing validates your expertise like real success stories. Case study videos highlight how you've applied your skills or products to solve real-world problems, demonstrating tangible results. Client, coworkers or partners testimonials offer unbiased recommendations and build credibility, resonating with potential clients or employers by providing third-party validation of your accomplishments.

Live Streams and Real-Time Interaction

Leveraging LinkedIn Live for webinars, Q&A sessions, or live demonstrations adds a layer of immediacy and interactivity to your strategy. Real-time engagements foster a sense of community and make your audience feel directly connected to you. The spontaneity and unfiltered nature of live streams often lead to more authentic and engaging interactions.

Mastering promotion is just as critical as creating content. For the best results practice the following:

1. Don't confine your videos to LinkedIn alone. Share snippets and teasers on other social platforms like Instagram, Twitter, and Facebook to draw viewers back to your full-length LinkedIn content. Tailoring your promotions to each platform extends your reach and engages a broader audience.
2. Actively respond to comments on your videos. This encourages further discussion, builds relationships, and boosts your post's visibility thanks to LinkedIn's algorithm. Engaged followers are more likely to become loyal advocates for your content.
3. Engage in relevant LinkedIn groups where your content adds value and attracts interest from niche audiences. Posting and participating in discussions within these groups introduces you to engaged professionals genuinely interested in your topics, growing your network organically.

To further enhance the experience of your followers, add captions and transcripts to your videos. This not only includes those who are hearing impaired but also caters to non-native speakers and users who prefer muted viewing. Accessibility broadens your audience and ensures everyone gets your message clearly.

It is good practice to avoid sensationalism and focus on delivering honest, valuable content. People crave genuine connections, and when they see the real you, they're more likely to engage and stay loyal. Honest narratives build stronger, more meaningful relationships over time.

By integrating these strategies, your LinkedIn video presence evolves into a powerful engagement tool. Each video becomes part of a larger picture, constructing a comprehensive, relatable, and credible professional persona. As someone who’s deeply immersed in the world of branding and digital marketing, I assure you that the rewards are worth the effort. Ready to stand out on LinkedIn? Your camera and creativity await.?

Do you want to request a video on a specific topic? Put a comment here and follow me at Nathan Clarke .