LinkedIn updates you need to know

As LinkedIn continues to change for the better, it’s so important for those in marketing to stay updated with the latest features and trends on the platform. Below, we have listed a few of the recent key updates you need to know to utilise LinkedIn effectively when it comes to your marketing.

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Sponsored newsletters launch on LinkedIn

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LinkedIn’s newsletter feature is gaining traction, and the platform is now introducing sponsored newsletters. This update allows businesses to expand their reach. Whether you are looking to build brand awareness or generate leads, sponsored newsletters can be a powerful tool. By sponsoring a newsletter, your content can reach a broader audience, enhancing your visibility and engagement on the platform.

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LinkedIn posts will appear smaller (If they have links)

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In an attempt to encourage more original content, LinkedIn has announced that posts containing links will now appear smaller in the feed compared to posts without links. This change highlights the platform’s focus on organic content creation. As a marketer, this means you should prioritise creating valuable, original content that doesn’t rely heavily on external links. By doing this, your posts will stand out more in the feed and would likely attract highly engagement

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LinkedIn sees record levels of engagement (again)

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A recent report highlights that LinkedIn sessions have grown by 11%, reaching record level engagement once again. This increase in user activity shows the importance of having a strong LinkedIn presence. For marketers, this trend offers an opportunity to use the most of the platform with its growing users. Consistently posting engaging content, getting involved in discussions and utilising LinkedIn’s numerous features can help you make the most of this growing engagement.

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LinkedIn launches 3 games

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The rumours were true. LinkedIn has launched three in app games: Crossclimb, Pinpoint, and Queens. These games are able to played through the News section on the homepage. While gaming definitely might seem out of place on a professional networking site, you’ve got to give it to them that it’s a clever move to increase user engagement and time spent on the platform. However, we understand that many people (including ourselves) would prefer to keep it strictly professional when to comes to LinkedIn.

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LinkedIn adds labels to AI-generated content

To remain transparency and trust, LinkedIn will now label AI-generated images and videos. This new feature is very important for those in marketing who use AI tools to create content. By clearly displaying AI-generated content, LinkedIn aims to present a more authentic and trustworthy platform. So, be conscious of these labels and ensure your audience is aware of when content is AI- generated.

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It's always important to stay up to date with all the latest features on each platform. Knowing them allows you to use them to your full advantage. So, bare these in mind when it comes to utilising LinkedIn.

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