LinkedIn Updates: How To Go From 842 To 10,889 Views?

Two months.

The time LinkedIn allows you to see your updates’ data.

The time it took me to go from 842 to 10,899 views.

How did I do it? And more importantly, how can you replicate?

Value as your backbone 

The most important thing: value. 

LinkedIn is a tremendous learning tool. I’ve learned so much on this platform, and at some point, I wanted to give something back.

This is a place where people actually want to consume content.

Awesome.

The only thing you need to apply is the following: give without expecting, you’ll definitely get something back.

Either it’s your company or yourself, the sooner you understand that time the number one valuable thing in this football called planet earth is time, the sooner you’ll be successful.

Everyone is short on time, don’t waste yours trying to sell them something, offer them value.

We all know things, everyone has something to offer. Do not keep it to yourself, share your expertise.

Hacks as your mistress

Two months ago, I created The HackedIn Family.

Two different groups for two different purposes.

A LinkedIn group on “How To Enhance Your Presence On LinkedIn”

Hacks, tips, and tricks. 

People (to be honest, mostly myself, hoping that’s a start) posting their knowledge of the algorithm, and how to beat it.

One example:

When you’re publishing an update with an external link, LinkedIn is obviously not liking it. The reach of your update is going down.

So people don’t put the link and write something like “link in the comments”.

Sounds clever, right?

Well, actually, you can do the extra mile. 

Write your update, put the link in the comments, then copy the link of the comment itself, then put this link in your update.

The first update has twice the engagement but...

In the end, the second update, with the hack, got 1,300 views.

A Slack conversation where people put their updates to be liked and commented

At first, it was a LinkedIn conversation but LinkedIn conversations have a 50-people limit.

Just created a conversation, added people, and said this:

“Hey Guys,

Got an idea.

Wanna boost your LinkedIn SSI? Great, me too. 

The main thing is: the algorithm, easy to understand, is built for networks. 

You can't win alone.

So there you go, the idea is to have this little group of people, liking, commenting and sharing people's posts. 

The first two hours are crucial. Liking, commenting, and sharing are the best tools to get to your second and third-degree network.

Let's do it properly, let's share updates right here, within this group, so that people don't miss them.

Let's help each other out, all together.

Who's in?

With love,

Jean.”

Select carefully the people you want to add to this.

You need mutual help or it is just not going to work.

Experiments as your side-kick

I’m the kinda guy who’s consuming content from thought leaders.

It’s invigorating and insightful.

Yet, you can’t just apply things that people are telling you to apply.

Influencers are a gateway to success. Start your experiments from what they’re telling you, then test and learn on your own network.

Every market, network, area, target, has its own D.N.A.

When I was working at Foncia, you cannot even begin to imagine what A/B testing taught me over a short period of time.

Test and learn, always.

Consistency as your right arm

Social algorithms love consistency. Couple this with your experiments, try stuff in a regular manner, you’ll be rewarded for it.

Personal branding is a wine yard, some years are better than others, but you still do it. Every. Single. Year.

Careful though.

I’m not telling you to post for no reason whatsoever.

Being consistent in a great manner tells a lot about you. If you curate content, don’t share something you read for two seconds. Don’t speak someone else’s mind when you can produce a critical opinion on a topic. 

Contextualize every drop of yourself you put out there. 

Knowledge as your guru

Just graduated from the best marketing school in the world?

No one cares.

All of your skills, no matter how good you’re mastering them, will be obsolete in a year or two.

Always. Consume. Knowledge.

What’s hard about this job - when I said “hard”, understand “exciting” - is that everything is changing so fast. Keep yourself updated on what’s working on LinkedIn.

Right now, plain text storytelling and native videos are the whole nine yards. In two months, who the hell knows?