LinkedIn Updates and Changes | Your Second Act: How to find new career directions later in life | Upcoming Events and more
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In this month’s newsletter:
?? New LinkedIn? features, updates and changes
?? You may have missed "Your Second Act: How to find new career directions later in life"
?? Recent and upcoming events
Latest LinkedIn New Features and Updates
Profiles
?? Unique views changed to Members reached in post Analytics
Unlikely to be a change in what’s measured, this seems just a wording change. We understand Impressions to be the number of feeds a post has been put into and Members reached as the number of distinct members and Pages that saw your post.
?? 2 changes to ‘Open to’ button in your profile intro
? Updated to open a pop-up box to access any of the 3 options not already implemented: Hiring, Work & Providing services.
? Show that you’re open to volunteering
Discover personalised opportunities that match your skills, interests and preferences. Specify the causes you’re passionate about, the skills you can offer and your preferred location by clicking the?’Open to’ button below your profile photo in your profile intro.
?? Sort ‘Who’s viewed you profile’ by most recent or most relevant
When available, this will enable us to use two separate sets of analytics to follow up those who have shown interest in us and our work.
?? Amalgamation of profile intro ‘More’ options and 'Resources' section
?Recently, the More button in your profile intros changed to Resources. Now added to it is everything from the Resources section lower in our profiles which now disappears.
Posting and Newsfeed
?? Share posts to other socials, messaging apps and file saving folders
This may not be truly new but new to us: share your posts off LinkedIn quickly and easily from the app. The social platforms, message apps and other apps you have available on your phone can be used to post, message or save your posts.
?? 3 ‘Celebrate an occasion’ templates being retired
Disappearing are Appreciation, Welcome, Milestone, Award, Celebrate event, Graduation, Product and Skill Assessment Badge, leaving us with New Position, Work Anniversary, New Certification, New Educational Milestone and Project Launch templates.?
?? Automated post translation
If you have selected English as your primary language, you no longer have to click Translate to see the post in English.
?? ‘Start a post’ updated to ‘Share your next video or start a post’
The aim of this is to encourage more of us to create video posts. However, many people still don’t know this feature exists (app only).
?? Choose whether to see ‘Most relevant’ or ‘Most recent’ posts on app
Coming to the app is the availability of a setting that lets us decide between ‘Most recent’ or ‘Most relevant’ posts in our feed view. It will show up to the right of the Search box as ?? and displays a slide up option box.
?? Retirement of AI-generated post summaries and prompts
Less than a year ago LinkedIn launched AI-generated summaries and prompts allowing us to find out more about topics related to the content of posts in our feed. We could also use the feature to create a summary (takeaways) of the post. It displayed with a gold star below posts but has now disappeared.
?? ‘Add a job’ prompt on recruitment-related posts
If your post relates to recruitment, you may see the prompt ‘Add a job to your post and reach applicants’. It either takes you to your posted jobs or ‘Post a job’. ?A Premium feature.
?? Dedicated Video button on app
The new standalone video feed now has a dedicated Video button on the app, at the bottom of the Home screen.
Networking and Messaging
?? Adverts coming to Messaging
As if our LinkedIn inboxes weren’t enough of a mess already, adverts are being added! They’ll be in two forms: sponsored ads between messages in your inbox (like our feeds presumably) and banner ads rotating above the inbox. We can’t opt out of adverts but can choose between the 2 formats
?? Networking on live events curtailed
Sick of being spammed at LinkedIn live events? LinkedIn is putting a stop to this by no longer allowing us to connect with 2nd degree connections directly from the event unless they have an Open Profile. This does not seem to apply to audio events.
?? AI-powered invite to connect
In the app you may have an option to use an AI-generated message when connecting if you have Premium. This is said to find what you and your invitee have in common and craft a message around that but we’ve yet to see a message created by LinkedIn’s AI that we wouldn’t be embarrassed by sending.
Misc
?? 10 more languages added
Vietnamese, Persian, Greek, Hebrew, Finnish, Hungarian, Bengali, Marathi, Punjabi and Telugu have been added for a total of 36 supported languages. There are 2 ways to change the language LinkedIn displays in: in Settings & Privacy page or the Language link in the LinkedIn page footer.
?? New game: Tango
This is the 4th in LinkedIn’s games bundle and can be found on the My Network page. For some, the game number has been retired.
?? Upgraded Terms of Service in November
Following the furore over LinkedIn using our data and content to train its AI without our consent, it has decided to change its T&Cs. It is more important than ever that we read and understand these so we urge you to read Kevin’s article about the changes.
In it he says, ‘LinkedIn is offering an opt-out setting for members who do not want their data used for generative AI training.’
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Recent and Upcoming Link?Ability Events
(All upcoming event links can be found at our Linktree as they’re uploaded )
??Nov 9 – LinkedIn? Mastery, hosted by Roy Kowarski and co-hosted by Lynnaire Johnston, Martin Stark, Leanne Calderwood, CMP and ILIA FRANCIS. The topic this week is networking beyond the sale, cultivating relationships that last beyond a single transaction.
??Nov 14 – Link?Ability Live with Michelle J Raymond
It's been a year since we caught up with Michelle and changes to company pages, so this LinkedIn live event is very timely. It is also the 3-year anniversary of the publication of the first edition of Business Gold - The Only Company Pages Book , an Amazon best-seller, co-authored by Michelle and Lynnaire Johnston .
??Nov 21 – Link?Ability Radio with Lynnaire
Discussing the latest new features, a topic of the day and an opportunity for you to ask questions or share your LinkedIn experience.
??Nov 28 – Pop-up Link?Ability Live
A 20-30 minute LinkedIn live in which Lynnaire Johnston delves into a topic of general interest to a wide cross-section of LinkedIn members.
These events will be added to our Linktree once they've been set up on LinkedIn?.
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You may have missed...
?Your Second Act: How to find new career directions later in life with Author Henry Oliver
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Looking to Up Your LinkedIn? Game? Here are 5 ways we can help:
? Best-in-class profile makeovers
? Team training and upskilling on use of LinkedIn?
? 1-2-1 LinkedIn? mentoring
? Our tailored LinkedIn? marketing programme that helps you become the go-to expert in your field
? Our Link?Ability site free for 7 days at linkability.biz
Talk to us about what interests you most. DM Lynnaire Johnston or email her at [email protected]
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