LinkedIn? Updates and Changes | The value of combining newsletters and videos | Upcoming Events and more

In this month’s newsletter:

?? New LinkedIn? features, changes and updates

?? The value of combining newsletters and videos

?? Recent and upcoming events

Latest LinkedIn? New Features and Updates

Profiles

?? Your Viewers Also Viewed

On your main profile page on desktop, there is now a list of the profiles the viewers of your profile have also visited. Private to you and only for Premium members it seems.

?? 2 Improvements in Analytics

? We can now add a Custom Date range within the last 365 days.? Currently only showing on mobile for post reach and engagement and new followers.

? Update of Who's viewed your profile for Premium members

This allows us to sort our profile views by most recent and most relevant.

?? Profile appearances added to Analytics

On the Search appearances page of our profile analytics, there will be a new heading ‘Profile appearances’. This will reportedly refer to the instances where your name and headline appear across LinkedIn eg posts in feed, comments or search results.

It will also give more detail on ‘All appearances’ and ‘Search appearances’ each of which will display a percentage increase or decrease over the past week.

This should not be confused with Profile views which tells you the number of times someone has visited your profile and, with Premium, who they are.

?? ‘Open to volunteering’ now searchable

We are now supposed to be able to run a search to find out who is open to volunteering opportunities. This feature was added late last year but the new search function which appears in the People section does not seem to deliver correct results as yet.

?? Premium Custom button change for newsletters

?Currently the button says ‘View my newsletter’ but will change to ‘Subscribe to newsletter’

Posting

?? Post engagement menu updated (again)

By our count there are currently 3 different engagement menu options in use. You may even have one that differs from these three. Those that disappear from the line below the post now show up in the [ …] menu at the top right of the post.

?? Posts in Activity updated

Until now our posts in Activity have displayed a list. Now, they’re a vertical slide-scroll format that shows more of the content and media.

?? New Vertical Video format in main feed

Only on iOS for now, it looks like videos will display more prominently in the main feed (as opposed to the standalone video feed). You’ll still be able to click through to the Immersive feed, however.

Kevin D. Turner reports vertical videos will have?more dominant placement and rounded edges. There are also changes to the video author’s name and headline display and the Follow button will be overlayed on top of the video.

Miscellaneous

?? Minor graphical updates to:

? My Premium Page

? Upgrade my plan – You no longer need to cancel your plan to see pricing.

?? AI job description and suggested skills added to free job post adverts

This is based on the job title chosen from the dropdown box.

?? Games performance summary

Social Media Today, LLC reported that those enjoying LinkedIn games will soon have access to a summary of their in-game performance. A?Playback overview?will give you your scores, ranking, and more.

?? BREAKING NEWS alert

LinkedIn is adding ‘Breaking news’ to the top of our home page.

?? Premium Duo subscription

This seems to be a way for two people to share the same LinkedIn Premium Career or Business subscription.?Both accounts are separate and private but paid for in one bill. An example for using this might be when a business owner wants to pay for the subscription of a team member. There’s no news yet on whether this is cheaper than two individual subscriptions but even if not it could be an accounting saving.

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Want to REALLY maximise the power of LinkedIn? to achieve your professional goals?

Check out our Link?Ability site with dozens of hours of how-to videos, articles, interviews, podcasts – everything you need to know to achieve your professional goals using LinkedIn? whether you’re just starting out or have been on LinkedIn? for a while.

Grab your All Access Pass FREE for 7 days.

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OPINION: The value of combining newsletters and videos

The new LinkedIn audio platform in operation since December has unleashed a surprising wealth of opportunity. Through the addition of visuals audio is no longer simply audio.

Audios now have speakers who can be seen, and the ability to add images, video, presentations and live screens. This gives audio events (which now need a new name) a completely different look and feel. One that is so far proving popular.

Given the value of video to demonstrate authenticity, using it in other contexts is worth experimenting with. And so, with the start of a new year giving me the impetus to try new ideas, this month I'm adding a video opinion piece to my newsletter instead of writing it.

In this video I talk about the value of combining video and newsletters.

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Looking to Up Your LinkedIn? Game? Here are 5 ways we can help:

? Best-in-class profile makeovers to be found in searches and electrify your professional brand

? Tailored LinkedIn? marketing for yourself and your business that positions you as the go-to expert in your field

? Team training and upskilling on use of LinkedIn? to bring in more business

? 1-2-1 LinkedIn? mentoring and coaching that will elevate your presence above the competition

? Our Link?Ability site free for 7 days at linkability.biz

Talk to us about what interests you most. DM Lynnaire Johnston or email me at [email protected]

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Upcoming Link?Ability Events

(All upcoming event links can be found at my Linktree as they’re uploaded )

?? Jan 23 – LinkedIn Live: New Horizons, New Struggles

Our first Live event of 2025: How to use LinkedIn to build your personal brand when you are new to a country and facing multiple professional challenges with LinkedIn Top Voice Moumita Das Roy.

?? Jan 30 – Link?Ability Radio with Lynnaire

Using the great features of the new audio platform to discuss new features, a topic of the day and an opportunity for you to ask questions or share your LinkedIn? experience.

?? Feb 13 – LinkedIn Live: Top 100 List of Lies on Social Media

Special guest: pod-buster Daniel Hall talking about his upcoming book which exposes the truth behind the bogus success of many high profile LinkedIn 'influencers'.

?? Feb 20 – Link?Ability Radio with Lynnaire

Discussing the latest new features, a topic of the day and an opportunity for you to ask questions or share your LinkedIn? experience.

These events will be added to our Linktree once they've been set up.

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How to get in touch with me

Connect with me at https://www.dhirubhai.net/in/lynnairejohnston/

Email Lynnaire: [email protected]