LinkedIn Updates and Changes | Notable trends of 2023 | Events and more
Lynnaire Johnston
LinkedIn? trainer, profile writer, strategist & content creator ?? Learn how to use the power of LinkedIn to achieve your professional goals in our Link?Ability members' community ?? Gardening fan
In this month’s newsletter:
?? New LinkedIn features
?? Opinion – The most notable LinkedIn trends of 2023
?? Our most popular recent posts?
?? Recent and upcoming events
Latest LinkedIn New Features and Updates
?? Analytics move, again
A few months ago, access to our analytics was added to just above our banners (below). This has now disappeared and access is again via the dashboard.
?? Education added to Catch up (My Network)
The My network tab is renaming the Celebrations section Catch up. Those with the new format now have an additional filter, Education, which has been added to Birthdays, Work anniversaries and Job changes. This seems likely to be connected with the Education section on your profile so any changes you make there, create an alert here.
?? Expansion of Who’s Viewed Your Profile’s subsection, Interesting Viewers
Previously only able to be toggled on or off, Interesting viewers now has 4 filters:
The value looks to be in narrowing down potential customers, candidates and connections you might want to communicate directly with.
?? Tabs added to company pages on LinkedIn Career Solutions accounts
These pages have new tabs (Life and What We Do) that help differentiate them from the competition. There are several options worth exploring for this type of account holder.
?? Reactions added to Activity section
When the Activity section was overhauled early in the year, Reactions was one of the new tabs added. It quickly disappeared to be replaced by Comments but is now making a comeback.
?? Create article of newsletter template
A Duplicate as draft button has been added to Articles and Newsletters which eliminates the need to format each new edition from scratch. This will be quite a time saver for those who have a consistent layout, especially for newsletters.
???Post time stamps being moved
The age of posts is moving from the top of posts?(below) down to beneath them. This is inconvenient if you like to read and engage with more recent posts.
???Skill Assessments phased out
Both the assessments and badges from completed Skill Assessments are being removed from profiles along with associated data.
???Changes to post languages
For those who have set their language settings to German, Spanish, French or Portuguese, posts in their feed will be auto translated into their selected language. If you see posts in another language in your feed you can use the See translation feature to read it in your selected language.
?? Newsletter metrics added to Analytics
See how many new newsletter subscribers and newsletter article views you have.
???Adding link to comments displays preview
When adding a link in a comment the preview now displays. This is an excellent addition as links are not truncated in comments as they are in posts and long ones look ugly. The link text can also be removed while leaving the preview in place.
???Editing tags / @ mentions removed
When tagging we’ve always been able to remove all the text in the tagee’s name except their first name by backspacing. This was especially useful in comments where the full name is decidedly less than friendly and (from a communications perspective) bordering on the rude. We can no longer do this although it appears you can while writing. When the tag is published, the entire name displays even if it's a very long one!
??? Restrictions on personalised invite messages from free accounts now worldwide
An earlier trial by LinkedIn to limit the number of connection invites you could send with a message from a free account, that looked to have been halted on the back of widespread outrage, has become official and rolled out internationally. Around 10 a month seems to be the most common limit.
???ID Verification now available in 50 countries
领英推荐
The UK and Europe join a long list of countries and regions where profile verification can be obtained, mainly via Persona.
???Connection year added to birthdays
In the My Network tab under Celebrations, Birthdays now shows when you connected to those in the list.
???Company page hashtags?removed
Until now, the hashtags you chose had appeared in a news feed on the Home Page. From there, the Page could comment on posts that used the followed hashtags. No longer, it appears as hashtags are being removed from pages.
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Notable trends of 2023
With more than 160 new features or changes to LinkedIn in the past 12 months, the platform is changing before our very eyes.
So when reporting on them as we do each fortnight (and often in between), it can be hard to keep sight of the bigger picture and notice overall trends.
As a result, we've taken a step back and cast our eyes over the entire year and come up with 7 notable trends to help us better understand what's going and where LinkedIn may go next.
While predicting what LinkedIn will do in future is next to impossible, it seems clear that new strategies will be needed in 2024 if we are to maintain a strong presence and reach our target audiences.
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Our recent most popular posts
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Link?Ability Events
Dec 21 – LinkedIn with Lynnaire Audio Event: The best of LinkedIn in 2023
Featuring 4 of our LinkedIn friends from the United States: Gillian Whitney , Marc W. Halpert , JoAnne Funch and ???Dan Dominguez, MBA ??? .
Dec 23 – LinkedIn Mastery, a weekly audio event hosted by Roy Kowarski, Martin Stark, Leanne Calderwood, CMP ?, ILIA FRANCIS and Lynnaire Johnston . The topic of the day this week is LinkedIn content for the holidays – Why you should still post.
You may have missed…
LinkedIn Live – How to get free mainstream media coverage using LinkedIn with ??Jules Brooke
Our LinkedIn events will resume on January 18.
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Looking to Up Your LinkedIn Game? Here are 5 ways we can help:
? Best-in-class profile makeovers
? Team training and upskilling on use of LinkedIn
? 1-2-1 LinkedIn mentoring
? Our tailored LinkedIn marketing programme that helps you become the go-to expert in your field
? Our Link?Ability site free for 7 days at linkability.biz
Talk to us about what interests you most. DM Lynnaire Johnston or email me at [email protected]
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How to get in touch with me
Connect with me at https://www.dhirubhai.net/in/lynnairejohnston/
Email Lynnaire: [email protected]
Psychologe I MBA I Coach I Management-Trainer I Berater & Speaker für Wirtschaft, Management & Führung I Expertise in Business, Change Leadership, Transformation & Kulturwandel ??
1 年Great way to end the year with your final newsletter! Can't wait to read it!
I help overwhelmed solopreneurs streamline operations and get more done by providing flexible virtual assistance for administrative and marketing tasks - freeing up their time for growth.
1 年Great edition! The opinion piece on trends caught my attention. Can't wait to read it!
Shhh ?? the food noise, burn fat, heal | Together we'll transform your mindset so you can make peace with food & change your habits with ease | Group or 1:1 | ICF certified somatic coach
1 年Thank you Lynnaire Johnston ..looking forward to catching up with this in the next couple of days.
5x Author ?? Business Book Coach & Live Stream Strategist ◆ Making Books & Video Easy Peasy ◆ Host of the Easy Peasy Books Podcast
1 年Wonderful roundup Lynnaire Johnston ?? looking forward to joining you tomorrow in your LinkedIn audio event. See you (or should I say "hear you") soon.
B2B Copywriter | SEO Copywriting | Defence | Aviation | Legal Writing| Enemy of Average | ?? Okay Chess Player?? | Build Your Empire One Word At A Time
1 年Thank you for always adding amazing value Lynnaire Johnston ??