LinkedIn Updates For 2023 You Need To Know | 4 Ways Social Media Managers Can Scale With Generative AI & More!
Neal ?? Schaffer
Helping SMBs Scale w/ Digital Marketing | Fractional CMO | Global Speaker | 6X Author [Digital Threads, Maximizing LinkedIn for Business Growth, Age of Influence] | University Educator | Fluent in Japanese and Mandarin
I talked to someone this week that, after joining a few months ago, was able to garner 100,000 views on a LinkedIn carousel post.
This speaks to two things:
After returning back from Japan promoting?TubeBuddy?and speaking to a lot of YouTubers there, I realized the same thing: YouTubers with a large audience owe part of it to incessant analysis of the data and implementing what they have learned.
That is my thought to gift you today. Now it's on to my recommended content for the week!
In this video, my guest, influencer attorney Bobby Robinson , will dive into the world of legal tips for influencers and content creators like you! Learn how to protect your intellectual property when working with brands, understand key influencer contract terms, and ensure compliance with FTC influencer advertising requirements. Don't let legal issues hold you back – empower yourself with knowledge and safeguard your brand!
What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books?
You offer a free update on LinkedIn best practices.
With that thought, my free ebook, Maximizing LinkedIn for Business, was born.
Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has become a labor of love to revise annually to make sure it is even more up-to-date than a published book, which aren't as frequently updated.
This year I decided to focus on creating two new chapters:
1?? The Art of LinkedIn Content - helping you understand and create the new types of content that appear to get the most visibility in the LinkedIn feed
2?? How to Leverage A.I. Specifically for LinkedIn - introducing the tools and processes that I use to inspire you to do more on LinkedIn
If you were curious the chapter I removed to make way for the new chapters is: LinkedIn Automation: I included it because I know a lot of people to continue to use it, but I have also seen many people end up in LinkedIn Jail as a result. Why not spend the time in content creation and actually engaging with others and developing real relationships?
Download the ebook here:?https://nealschaffer.com/linkedin-book-free-download/
A.I. Marketing
AI writers have got people talking. They can ramp up your content production and make your life easier, but they lack that human touch we all love. Plus, we're not sure if Google is cool with this stuff or if it could get you in trouble. These tools are a hit with writers of all kinds, from marketers to students and even famous authors. Some, like Grammarly, are practically part of our daily routine. Marketing teams especially love using AI-powered platforms for everything from analysis to keyword checking. Oh, and did I mention these bad boys can churn out thousands of words in seconds? In this article, I'll give you?the lowdown on the best generators out there?and show you how to incorporate them into your business processes.
Feeling like there's never enough time to get everything done? If writing is a big part of your job, you know the struggle. It used to be faster, but now it takes ages to churn out content. According to Orbit Media, the average blog post now takes over 4 hours! Crazy, right??That's where AI writers come in.?They're like your secret weapon to supercharge your content and save time. We've got you covered with the top eight AI writing tools to get started. But hold up, how does this tech actually work? Well, it's all about spending less time on content while everyone else is grinding away. And the best part? You don't have to sacrifice quality for speed. AI writers to the rescue!
Copy.ai is all about helping you do more with less. That's why they've created a video series where they break down everything you need to know about using generative AI to make your life easier.?Say goodbye to those boring, time-consuming tasks!?In this video, they'll show you 4 awesome ways the Copy.ai team uses their own generative AI platform to supercharge their social media game. Let's explore how you can use Gen AI for your social media magic!
Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.
Social Media Marketing
Figuring out the best giveaway ideas can be a bit tricky. You don't want to go overboard with too many giveaways and end up draining your resources. That's why I've got you covered with the basic rules of social contests and?23 killer ideas to increase your followers?and engagement. These contests give your audience a chance to interact with your posts and score some cool prizes. Mix it up and make it even more exciting! Just remember, keep it simple for your audience. The easier it is to enter, the more people will join in on the fun!
Social media has completely transformed the way brands connect with their customers. It's like the ultimate meeting point! Get this, as of April 2023, there were a whopping 5.18 billion internet users worldwide, and a mind-blowing 4.89 billion of them were on social media. And hold onto your seat because that number is expected to hit six billion by 2027. Can you imagine? That's a massive audience that your brand could tap into! That's why?social media branding is super important?to boost your brand's presence and influence.
As business owners, promoting our business is key. We gotta keep those customers coming! But here's the thing: small businesses don't need to break the bank like big brands do. They focus on a specific area or niche, and budget constraints require some clever thinking. That's where social media, like Facebook, comes in. It's a cost-effective way to advertise. But?are you spending too much or too little on Facebook Ads??In this blog post, I'll guide you through budgeting for Facebook Ads, share some real-cost data, and give you tips to stay on track!
TikTok burst onto the scene in 2016 and has exploded into one of the biggest social media networks ever. Picture this: a whopping 1 billion people use it every month! In the U.S. alone, there are over 150 million active users. And get this, over 5 million businesses are using TikTok to showcase their stuff. It's changed the game for marketers of all sizes. Young folks are all over it, but everyone's catching on. If you want to?up your TikTok game and get more followers for your products, we've got some killer tips for you to help get those views soaring!
You won't believe how one moment can change everything for your business! It's all about being prepared when that opportunity knocks. Artem Kuzmichev and Richard Mabley spilled the beans on their incredible journey with Shopify Masters. These guys created a viral video that broke Instagram records and launched their company, Transformer Table, into superstardom. They design epic furniture that can transform and adapt to any space. Want to know their secrets? Get ready for some?killer social media marketing strategies?that skyrocketed their brand and turned it into a money-making machine!
Have a question or need some help with your digital or social media marketing? Join my mastermind!?Click here?or on the image below for more details!
Influencer Marketing
Social media is a goldmine of data, my friend! It's a wild world out there, with users churning out 1.7 million pieces of content on Facebook, 500 hours of videos on YouTube, and 66,000 photos on Instagram every single minute. And guess what? Marketers have cracked the code to turn all this data into game-changing insights. They use big data analytics to create killer strategies and make informed decisions. But here's the real question:?How are top brands using data to ace their influencer marketing game??
In this fast-paced world, brands are always hustling to find new ways to connect with consumers and leave their competitors in the dust. That's where trendjacking comes in. It's all about riding the wave of the latest trends and pop culture buzz to make your brand shine. It's like weaving your brand into the very fabric of our culture, making it totally relevant and impossible to ignore. This isn't just about being timely; it's about strategically positioning your brand at the heart of modern conversations. Continue and discover how to ride those trends like a boss!
eCommerce Marketing
When it comes to eCommerce,?advertising is like supercharged fuel for success.?It's all about driving traffic, clicks, brand love, and most importantly, those sweet conversions. Successful eCommerce businesses rock it with third-party platforms like Facebook, Instagram, Google, TikTok, Snapchat, and Amazon. But hold on tight, because the options are endless! From social media ads to paid promos on Facebook, the possibilities for success are mind-boggling. That's why we've got your back with the ultimate guide to the best eCommerce advertising strategies.
An SEO product description is written content that’s designed to inform shoppers about a product, convert shoppers into customers, and increase the product’s visibility in unpaid search results. eCommerce sites can use SEO product descriptions on product pages to rank higher for relevant keywords in Google.?Learn how to write a product description that generates organic traffic and conversions.
Content Marketing
Content marketing: it's not just about blasting ads; it's all about building those leads and boosting sales. But here's the thing: creating killer content is key. Whether it's a TikTok video, a helpful tutorial, or a blog post, each piece needs some serious TLC to shine. Content writing is like the secret sauce of internet marketing. It's what makes your website visible and usable to the masses, especially when it comes to SEO. So, let's check out some tips on?how to level up your content game?and drive that traffic through the roof!
Whether you’re a solopreneur who’s growing your own business or you’re a marketer who works for a B2B company, an ROI-driven content strategy is crucial for reaching business goals. So how can you build a content plan around ROI, and how do you know if your ROI content marketing is working? In this article, we’ll cover a?six-step content strategy framework?that you can implement starting today. From setting goals to measuring return on investment to optimizing funnels, we’ll walk through how to create an ROI-driven approach that generates value for your business.
Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my?Digital First Group Coaching Membership Community?or considering hiring me as a?Fractional CMO.
Warm regards,
Hey there! ?? Fantastic insights in your newsletter! It's true, AI is reshaping landscapes, but as Steve Jobs once said, "Innovation distinguishes between a leader and a follower." ?? Just like businesses and technologies evolve, so does the approach to SEO and digital strategy. Embrace change, stay informed, and lead the pack! ?? Keep up the great work! #innovation #digitalmarketing #SEO
Marketing, Strategy & Creative Practitioner | 25+ Years of Forging Niche Markets, Crafting Brands, and and Driving Growth through Data and Design
1 年Thanks for sharing this. The convergence of AI and SEO is indeed an ongoing transformation. Your experience in Japan highlights that different regions may have different timelines for embracing AI-driven changes. While AI's impact on SEO remains uncertain in the long run, adapting to these shifts is a dynamic process that demands a balance between staying informed about the present and being prepared to evolve with the technology landscape.