Linkedin Top Voices in Marketing & Advertising: The 15 creators to follow

The 2022 LinkedIn Top Voices in Marketing & Advertising highlights 15 thought leaders covering how to build a brand and stand out in today's competitive landscape.

More consumers are seeking out brands that align with their values. To meet this sea of change in customer behavior, marketers are rethinking how to facilitate inclusive dialogues and define a brand’s voice. As the link between consumer beliefs and brand purpose grows deeper, new technologies — such as virtual reality and multi-sensory advertising — are shifting how media is consumed. Companies are stepping into a new era for their relationship with customers, and marketing professionals are helping to define the details that will make the difference.

Today, LinkedIn News is debuting our Top Voices in Marketing & Advertising — 15 thought leaders covering what you need to know about the latest trends and ideas shaping the industry.

These creators are covering everything from how to prepare for a shift in media consumption to how marketers can inspire trust. Check out and follow the creators that speak to your interests to stay updated on their latest insights in your LinkedIn feed.

While this is our latest Top Voices list, it joins a family of features highlighting creators in areas ranging from sales to technology and innovation. All Top Voices lists are editorially curated by the LinkedIn News team and highlight the creators to follow who are writing and sharing about today’s important workplace, career and industry topics. You can find more about how we compiled the list and who is eligible to be a Top Voice at the bottom of this article.

Check out this year’s #LinkedInTopVoices in Marketing & Advertising — and follow them to stay plugged into the conversation.

Honorees are listed in alphabetical order. Reporting by Josh M. Carney.

What she talks about: Alemany, who has led her own branding and marketing firm for nearly 10 years, contextualizes companies’ strategic decisions and the impact they have on their brands, whether it’s Facebook’s evolution to Meta or John Lewis Home’s misleading “Let it be” ad. But she doesn’t only share her perspective — she frequently poses questions and polls, encouraging other industry professionals to share their take. Alemany also offers actionable advice, stretching from tips for sparking creativity to creating meaningful buzzwords.

??See more of Christine Alemany’s content

What she talks about: Bakare, an advisor to CMOs and other marketing leaders, discusses how brands have an opportunity to make multiculturalism mainstream. Through her “fluff-free” chats, insightful office hours and ‘Maximize the Movement’ trainings, she highlights how purpose-driven marketing can lead to a more equitable future. Bakare also breaks down what the industry can learn from backlash — and is questioning the status quo while creating inclusive dialogues about marketing’s social impact.

??See more of Lola Bakare’s content

What she talks about: Which rising stars are revolutionizing advertising? Why is CMO tenure at an all-time low? How did Gap make a comeback? Dua is answering all these questions and more by going beyond the headlines to analyze larger industry trends. Her CMO Q&A series highlights leaders shaping the future of marketing, her analysis points to how the industry is growing and her reporting holds companies accountable to their pledges.?

??See more of Tanya Dua’s content

What he talks about: Fleming and his team focus on the big shifts in strategy that can lead to a TikTok star emerging in an off-platform Gucci campaign or a pasta company rebranding for the digital era. He looks at how emerging trends are changing the nature of the business and where industry titans are looking to innovate next. Whether he’s digging into how agencies can adapt to the rise of freelance talent or what the biggest account changes mean for the year ahead, Fleming gives his followers an inside look at the latest insights from the agency world.

??See more of Jameson Fleming’s content

What she talks about: Humor should be part of your marketing strategy, says Lather, a digital marketing leader and consultant. While breaking down the latest trends in employer branding and B2B marketing, she highlights why being bold can be refreshing and outlines the key attributes for getting there. Lather also shares approachable ways for redesigning everything from strategic plans to roadside billboards.

??See more of Marisa Lather’s content

What she talks about: For marketers trying to pinpoint the one message they want to tell their audience, Mitchell provides step-by-step guides for refining that idea and getting it out into the world. She sparks conversations about marketing tactics that range from the various ways of starting campaigns to handling objections. Mitchell also simplifies industry strategies and provides advice for marketing professionals at every level.

??See more of Katie Mitchell’s content

What she talks about: How do CMOs commit to a strategy? That question is at the heart of Molloy’s conversations with brand leaders in her newsletter and podcast. She breaks down the principles of inclusive storytelling and adaptive leadership while also hosting industry-wide panel discussions on how marketers can inspire trust and take meaningful action. Molloy’s timely conversations contextualize how the industry is evolving and the future of the brand experience.

??See more of Margaret Molloy’s content

What he talks about: Neisser’s CMO Huddles have become a sounding board among industry executives. He condenses insights from leaders who participate into timely tips and hosts live discussions on topics such as campaign measurement and growth marketing. On his page, you’ll also find him sharing about topics such as the traits of successful CMOs and why one of them means becoming the Marie Kondo of marketing.

??See more of Drew Neisser’s content

What he talks about: The head of a B2B marketing firm, Oquendo talks about how to take your company’s marketing to the next level. He emphasizes why marketing strategies must have a point of view, how jumping on the latest trend could impact your business and ways to leverage qualitative data. By sharing the content principles he’s followed as a creator, Oquendo provides industry professionals with starting points for joining the conversation and tools for standing out.

??See more of Diego Oquendo’s content

What he talks about: What can marketers learn about vegan culture? How about blockchain? Rajamannar makes sense of those topics and more as he breaks down how the industry is evolving for his nearly 100k newsletter subscribers. He talks about how marketers can prepare for technology to radically shift media consumption and why ideas such as multisensory advertising may be the way forward. Rajamannar also digs into the biggest challenges facing the industry today — and what trends could shift the strategies of tomorrow.

??See more of Raja Rajamannar’s content

What he talks about: Influencer marketing has moved from the periphery to the front row, says Rivietz, who heads up a creator marketing platform. Brands in search of highly-engaged followings are seeking out creators — and he outlines how both parties can maximize their returns. Rivietz also shows how the guardrails of influencer marketing are changing with every app update and how there’s space for companies and creators to work together, including?on this week’s Super Bowl ads.

??See more of Adam Rivietz’s content

What he talks about: Shleyner’s crash-courses on topics such as writing more effective headlines and the difference between strong words and weak ones help marketers think more strategically about how they communicate. His ability to relate content marketing principles to lessons from Mad Men on brand association or the “creative loneliness” of South Park makes the ideas more approachable for industry pros and amateurs alike. Shleyner’s newsletter and micro-interviews with marketing experts give professionals actionable advice for finding their own writing style.

??See more of Eddie Shleyner’s content

What she talks about: From seven strategies for building your brand to six verbs you should avoid in a logo, Stainthorpe explains why details can make the difference for businesses big and small. She outlines how to plan campaigns and why brands should aim to be distinctive, while sharing tips for shaping their voice, values and impact. Defining what problem your brand solves is the key, Stainthorpe says.

??See more of Lynne Stainthorpe’s content

What he talks about: It’s important to celebrate all the times that you’ve failed, Toda says, as much of our perspectives are molded during uncomfortable moments. Toda himself keeps a folder of “uncomfortable” career moments as a reminder to grow — and shares the challenges he faced in getting to where he is today. He also talks about how the CMO role is evolving and highlights ways that marketers can affect change.

??See more of Eric Toda’s content

What he talks about: Vajre condenses industry-wide themes into actionable lists that range from 11 mega trends in marketing to a four-question marketing strategy. He shares resources on how industry?leaders can fix broken systems, sparks conversations about what terminology needs to be changed and highlights other experts in the field. Vajre’s book, podcast and open dialogue serve as a hub for professionals looking to reinvent their go-to market strategy.

??See more of Sangram Vajre’s content

How we compile the list

Top Voices is a series of lists that have been editorially curated by the LinkedIn News team, with the goal of highlighting creators to follow who are covering the chosen segments and/or topics. To compile each list, editors consider each individual’s content on LinkedIn. Specifically: Are they covering the topic at hand on a regular basis? Are their contributions insightful, conversational and timely? Have they built up and engaged with their communities? Do they seek to give and get help vs. being self-promotional? We aim to highlight a diverse set of voices, so that the list reflects the world we live and work in today.?

Who is eligible

Any LinkedIn member who shares content and drives professional conversations on the platform is eligible to be a Top Voice, with the exception of LinkedIn and Microsoft employees, members who have violated LinkedIn’s?User Agreement, including our?Professional Community Policies, or individuals currently running in an election for an executive, legislative or judicial position.

Top Voices may include individuals who are a part of the?LinkedIn Influencer?(invite-only) or the?Creator Accelerator?(application-based) programs. However, being a part of either does not automatically boost a member’s chance of being a Top Voice, nor is it a requirement or prerequisite for success on the platform.?

Interested in building your audience on LinkedIn??

New voices emerge every year — and there’s nothing stopping you from turning your own ideas into powerful conversations. Try?creating a post?to share your expertise or thoughts on the?latest trending news, and you may be surprised at the community you find. If you’re struggling with where to start, follow our?LinkedIn for Creators page?for content inspiration, tips, news, education and more. And if you’d like to recommend someone for a future Top Voices list, let us know in the comments (just be sure to tag them and let us know why you love following them). We’re always looking for new individuals to highlight.