LinkedIn Top Startups 2024: The 20 UK companies on the rise

Today, we unveil LinkedIn's annual list of Top Startups, revealing the 20 emerging UK companies you should know now. These companies aren’t just growing fast and garnering attention from investors and jobseekers – they’re also building innovative solutions that are shaping the future of their industries, whether it’s leveraging AI to draft legal contracts or helping families find care homes via a digital marketplace.

The list is built on exclusive LinkedIn data across four key pillars: employee growth; jobseeker interest; engagement within the company and its employees; and how well these startups have pulled talent from Top Companies . To be eligible, companies must be headquartered in the UK, fully independent, privately held, have 30 or more full-time employees and be five years old or younger. You can learn more about our methodology at the bottom of this article.

Here are this year’s 20 Top Startups in the UK – take a look then join the conversation using #LinkedInTopStartups .

All headcounts are provided by the companies, unless marked with an asterisk. Those headcounts are from LinkedIn data.

1. Lottie

Full-time headcount: 75 | Headquarters: London | Year founded: 2021 | Most common skills: Social Media, PHP, HTML | Most common job titles: Software Engineer, Healthcare Assistant, Partnerships Manager | Largest job functions: Engineering, Business Development, Customer Success and Support | What they do: Lottie provides a digital marketplace and concierge service to help families find suitable care homes and retirement living properties for their loved ones.?

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2. TRIP

Full-time headcount: 127* | Headquarters: London | Year founded: 2019 | Most common skills: Social Media, Fast-Moving Consumer Goods (FMCG), Research Skills | Most common job titles: Account Manager, Sales Executive | Largest job functions: Sales, Operations, Marketing | What they do: TRIP produces CBD-infused beverages and oils, designed to promote relaxation and wellness. Its products are vegan, gluten-free and contain no added sugar.

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3. Hertility

Full-time headcount: 63* | Headquarters: London | Year founded: 2019 | Most common skills: User Experience (UX), Marketing Strategy, Data Analysis | Largest job functions: Marketing, Customer Success and Support, Research | What they do: Hertility is a women’s health company that offers diagnostic testing and insights into reproductive health, fertility and hormone-related conditions. It provides at-home hormone tests and consultations to help women understand and manage their reproductive health.

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4. Allica Bank

Full-time headcount: 529 | Headquarters: London | Year founded: 2019 | Most common skills: FinTech, Financial Services, Risk Management | Most common job titles: Business Development Officer, Software Engineer, Business Development Manager | Largest job functions: Finance, Engineering, Business Development | What they do: Allica Bank is a British challenger bank that provides a range of financial services, including lending, savings, and current accounts specifically tailored for small and medium-sized businesses in the UK.

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5. Volt.io

Full-time headcount: 237 | Headquarters: London | Year founded: 2019 | Most common skills: FinTech, Lead Generation, Financial Services | Most common job titles: Software Engineer, Back End Developer, Director of Business Development | Largest job functions: Business Development, Finance, Sales | What they do: Volt.io is a fintech company that provides a global infrastructure for real-time, account-to-account payments using open banking technology. It connects over 5,000 banks across the UK and EU.

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6. Connectd

Full-time headcount: 65 | Headquarters: London | Year founded: 2020 | Most common skills: Lead Generation, Entrepreneurship, Marketing Strategy | Most common job titles: Strategic Advisor, Investment Associate, Account Executive | Largest job functions: Business Development, Entrepreneurship, Sales | What they do: Connectd is a platform that connects founders, investors and advisors through a matching marketplace. It operates on a subscription-based model and provides tools for managing and showcasing startup performance.?

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7. Runna

Full-time headcount: 75 | Headquarters: London | Year founded: 2021 | Most common skills: SASS, Agile Methodologies, React.js | Most common job titles: Customer Experience Manager, Software Engineer, Customer Specialist | Largest job functions: Customer Success and Support, Engineering, Marketing | What they do: Runna develops training, coaching, and community software to help athletes prepare for running competitions like marathons. Its platform offers personalised plans, holistic support and strength training tailored to individual needs.?

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8. Skin + Me

Full-time headcount: 148* | Headquarters: London | Year founded: 2020 | Most common skills: Creativity Skills, Pharmacy Practice, User Experience (UX) | Most common job titles: Pharmacist, Customer Service Specialist, Marketing Executive | Largest job functions: Customer Success and Support, Engineering, Healthcare Services | What they do: Skin + Me offers personalised skincare treatments through online dermatology consultations. The company provides prescription-based therapy creams for various skin conditions, including acne, ageing and hyperpigmentation.

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9. UNTIL

Full-time headcount: 35 | Headquarters: London | Year founded: 2022 | Most common skills: Social Media, Writing, Communication | Most common job titles: Social Services Assistant, General Manager, Community Associate | Largest job functions: Community and Social Services, Operations, Business Development | What they do: UNTIL provides flexible access to health and wellness facilities, along with business support services for health professionals.?

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10. THIS?

Full-time headcount: 50 | Headquarters: London | Year founded: 2019 | Most common skills: Food Technology, Food Safety, Good Manufacturing Practice (GMP) | Most common job titles: Information Technology Project Manager | Largest job functions: Marketing, Operations, Business Development | What they do: THIS is a plant-based food company with products that aim to provide the taste and texture of meat with zero animal content.

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11. Mintago

Full-time headcount: 42* | Headquarters: London | Year founded: 2019 | Most common skills: Account Management, Event Management, Negotiation | Most common job titles: Business Development Representative, Account Executive | Largest job functions: Sales, Business Development, Finance | What they do: Mintago is a fintech platform that provides financial wellbeing solutions for employees, including tools for financial planning, access to financial advisers and educational content.?

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12. Sona

Full-time headcount: 110 | Headquarters: London | Year founded: 2021 | Most common skills: Cascading Style Sheets (CSS), HTML5, Software as a Service (SaaS) | Most common job titles: Project Implementation Specialist, Customer Support Specialist, Software Engineer | Largest job functions: Operations, Customer Success and Support, Marketing | What they do: Sona provides workforce management software for frontline employees. Features include shift scheduling, payroll and communication tools.

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13. Omnipresent

Full-time headcount: 51 | Headquarters: London | Year founded: 2019 | Most common skills: Salesforce.com, Lead Generation, Mergers & Acquisitions (M&A) | Most common job titles: Business Development Representative, Software Engineer, Customer Experience Manager | Largest job functions: Sales, Human Resources, Operations | What they do: Omnipresent's software platform aims to help companies hire, onboard, and manage remote employees globally, handling compliance, payroll and HR support.?

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14. Connect Fibre

Full-time headcount: 141* | Headquarters: London | Year founded: 2019 | Most common skills: Telecommunications, Geographic Information Systems (GIS), Fibre Optics | Most common job titles: Customer Service Executive, Telecommunications Engineer, Network Engineer | Largest job functions: Engineering, Information Technology, Customer Success and Support | What they do: Connect Fibre is a broadband provider that offers full fibre internet services with speeds up to 1000Mbps for homes and businesses.

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15. Bactobio

Full-time headcount: 49 | Headquarters: London | Year founded: 2020 | Most common skills: Microbiology, Molecular Biology, Polymerase Chain Reaction (PCR) | Most common job titles: Bioinformatician, Microbiology Technician, Scientist | Largest job functions: Research, Engineering, Business Development | What they do: Bactobio is a biotechnology firm aiming to uncover safer and greener antimicrobial solutions from previously unexplored microbes for a variety of industries including healthcare and agriculture.

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16. Robin AI

Full-time headcount: 169 | Headquarters: London | Year founded: 2019 | Most common skills: Contract Law, Machine Learning, Salesforce.com | Most common job titles: Legal Specialist, Business Development Representative, Software Engineer | Largest job functions: Legal, Engineering, Sales | What they do: Robin AI provides tools for drafting, reviewing and managing contracts. It combines machine learning and legal expertise to streamline contract-related tasks for businesses and legal teams.

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17. Hook

Full-time headcount: 34 | Headquarters: London | Year founded: 2020 | Most common skills: Python (Programming Language), JavaScript, PostgreSQL | Most common job titles: Business Development Representative, Software Engineer, Account Executive | Largest job functions: Sales, Engineering | What they do: Hook's platform is designed to help businesses to identify and prioritise high-value customers, reduce churn and increase revenue.?

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18. Primer

Full-time headcount: 120 | Headquarters: London | Year founded: 2019 | Most common skills: HTML, Cascading Style Sheets (CSS), Entrepreneurship | Most common job titles: Software Engineer, Product Manager, Engineering Manager | Largest job functions: Engineering, Product Management, Human Resources | What they do: Primer is a payments infrastructure provider. The firm has developed a range of tools to enhance checkout experiences, reduce fraud and support business growth.

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19. AutogenAI

Full-time headcount: 134 | Headquarters: London | Year founded: 2022 | Most common skills: TypeScript, Bid Processes, Entrepreneurship | Most common job titles: Business Development Executive, Software Engineer | Largest job functions: Engineering, Sales, Business Development | What they do: AutogenAI develops AI-powered tools designed to streamline the process of bid and proposal writing.

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20. BVNK

Full-time headcount: 314* | Headquarters: London | Year founded: 2021 | Most common skills: Payments, Distributed Ledger Technology (DLT), Fintech | Most common job titles: Software Engineer, Customer Success Manager, Frontend Developer | Largest job functions: Engineering, Business Development, Finance | What they do: BVNK is a business-to-business cryptocurrency payments company. It enables transactions from fiat currencies – such as euros or pounds – into crypto, as well as fiat to fiat payments.

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You can check out the Top Startups in Australia , France , India , Indonesia , Italy , Netherlands (English & Dutch ), Saudi Arabia , Singapore , Spain , Türkiye and the UAE .?

Methodology

LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalised across all eligible startups. The methodology time frame is 1 July, 2023, to 30 June, 2024.?

To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 5 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 15% or more of their workforce based on corporate announcements or public, reliable sources between 1 July, 2023, and the list launch, are not eligible. These decisions are made by the LinkedIn News team based on company statements and/or reputable news outlets.

About company insights

*Company insights were sourced from LinkedIn Talent Insights . Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. All insights reflect a 12-month time period looking back from July 2024. Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.?

Reported and proofread by: Sam Shead

Methodology and insights by: Alejandra Budar