LinkedIn Top Startups 2022: The 15 Singapore companies on the rise

The 2022 LinkedIn Top Startups list reveals 15 emerging Singapore companies gaining attention. Backed by unique LinkedIn data measuring different elements of growth and demand, the list reveals companies like Aspire , Doctor Anywhere and Flash Coffee that you should be paying attention to.?

Starting and growing a company has always been tough, but it’s especially tough right now. As the working world navigates widespread inflation and economic uncertainty, it’s getting more challenging for young companies to get investment and grow quickly.

But while it’s a challenging moment, some argue that innovative ideas are born in times of uncertainty. Operating under constrained resources and limited capital can push young companies to prioritise assets and values and adapt quickly.

Our 3rd annual LinkedIn Top Startups list is the resource to find the startups to pay attention to right now, featuring 15 Singapore companies that are rising to the challenges of the moment and continuing to innovate and gain attention in 2022.

To compile the list, we looked at LinkedIn data across four pillars: employee growth; jobseeker interest; member engagement within the company and its employees; and how well these startups pulled talent from our flagship LinkedIn Top Companies list. (You can learn more about our methodology and eligibility requirements at the bottom of this article.)

This list is ultimately meant to be a resource for jobseekers excited by the opportunity to innovate, solve big problems and grow their skills. If joining a startup is the right fit for you, check out which roles, functions and skills are in demand at each company —? and view the linked LinkedIn Learning courses to study up. If you see a company that sparks your interest, take a look at who you may know and turn on job alerts to stay on top of future opportunities.?

Here are this year’s 15 Top Startups in Singapore — and join the conversation using #LinkedInTopStartups.

Full-time headcount: 405 | Headquarters: Singapore | Year founded: 2018 | Most common skills: Digital Literacy, Business Management, Leadership | Most common job titles: Business Development Specialist, Product Manager, Customer Experience Manager | Largest job functions: Sales, Business Development, Customer Success and Support | What they do: Aspire is a financial operating system that lets companies pay, manage, and earn through an all-in-one platform. Aspire serves Southeast Asian entrepreneurs with a suite of services – including bank accounts for cross-border businesses, corporate cards and automated invoice processing.?

See jobs at Aspire | See people you may know at Aspire

Full-time headcount: 560 | Headquarters: Singapore | Year founded: 2017 | Most common skills: Digital Literacy, Project Management, Data Science | Most common job titles: Software Engineer, Healthcare Assistant, Business Development Manager | Largest job functions: Operations, Healthcare Services, Engineering | What they do: Doctor Anywhere is a telehealth provider that seeks to make healthcare easy and accessible. Through its mobile app, Doctor Anywhere lets patients consult a doctor quickly and effectively, from wherever they are. To date, it has served over 2.5 million users across Asia.?

See jobs at Doctor Anywhere | See people you may know at Doctor Anywhere?

Full-time headcount: 130 | Headquarters: Singapore | Year founded: 2019 | Most common skills: Digital Literacy, Business Management, Data Science | Most common job titles: Food and Beverage Server, Customer Service Manager | Largest job functions: Operations, Business Development, Marketing | What they do: Flash Coffee is a tech-enabled chain of coffee shops that serves up coffee at affordable prices. Its app allows customers to order and pay for their coffee remotely, and then pick up their order from Flash Coffee outlets or get it delivered (via major delivery partners in each city).

See jobs at Flash Coffee | See people you may know at Flash Coffee

Full-time headcount: 140 | Headquarters: Singapore | Year founded: 2017 | Most common skills: Development Tools, Web Development, Digital Literacy | Most common job titles: Software Engineer, Client Services, Analyst | Largest job functions: Engineering, Finance, Product Management | What they do: Endowus is a fintech company that provides data-driven wealth portfolios to individual and institutional investors through its robo-adviser, giving access to institutional-quality financial products at a low cost. It is the first digital advisor to help users invest from their social security savings scheme, otherwise known as the Central Provident Fund.?

See jobs at Endowus | See people you may know at Endowus?

Full-time headcount: 120 | Headquarters: Singapore | Year founded: 2020 | Most common skills: Digital Literacy, Business Management, Digital Marketing | Most common job titles: Product Manager, Customer Experience Manager, Business Development Manager | Largest job functions: Engineering, Business Development, Product Management | What they do: Pace Enterprise is a Buy Now, Pay Later (BNPL) payment platform that lets consumers make purchases and pay for them at a future date, or via three split payments. Launched in January 2021, Pace is available across websites, mobile apps, and at several hundred points-of-sale across the region. It has numerous brand partners including Apple, Uniqlo, and Trip.com.?

See jobs at Pace Enterprise | See people you may know at Pace Enterprise

Full-time headcount: 355 | Headquarters: Singapore | Year founded: 2016 | Most common skills: Digital Literacy, Data Science, Communication | Most common job titles: Office Associate, Software Engineer, Home Health Aide | Largest job functions: Operations, Healthcare Services,? Business Development | What they do: Homage is a care and health services digital platform that brings trained care professionals and smart technology together to provide home-based, on-demand care services to seniors. These services include disability and care assessments, daily living assistance, nursing and rehabilitation (including physiotherapy, speech therapy, and more).

See jobs at Homage | See people you may know at Homage

Full-time headcount: 115 | Headquarters: Singapore | Year founded: 2017 | Most common skills: Development Tools, Business Management, Software Development Life Cycle (SDLC) | Most common job titles: Quality Assurance Engineer, Product Design Consultant, Product Manager | Largest job functions: Engineering, Business Development, Finance | What they do: ADDX is a digital securities trading platform that allows individuals to invest in typically exclusive assets and alternative assets in private equity, hedge funds, venture capital, digital assets, and more.?

See jobs at ADDX | See people you may know at ADDX

Full-time headcount: 145 | Headquarters: Singapore | Year founded: 2019 | Most common skills: Web Development, Human Computer Interaction, Digital Literacy | Most common job titles: Software Engineer | Largest job functions: Engineering, Product Management, Legal | What they do: Cake DeFi is a fintech platform that allows anyone who owns cryptocurrency to partake in DeFi (decentralised finance) services such as liquidity mining, staking and lending, so as to generate cryptocurrency returns. Cake DeFi currently manages over US$1 billion in customer assets.

Read more: How founder and CEO Dr. Julian Hosp leveraged his past experiences to lead a top startup.

See jobs at Cake DeFi | See people you may know at Cake DeFi

Full-time headcount: 255 | Headquarters: Singapore | Year founded: 2019 | Most common skills: Digital Literacy, Business Management, Project Management | Most common job titles: Business Development Representative, Product Manager | Largest job functions: Sales, Product Management, Information Technology | What they do: Spenmo is an all-in-one corporate spending platform that offers corporate cards tailored to each company’s needs. Its software allows companies control and visibility over their expenditure. ?

See jobs at Spenmo | See people you may know at Spenmo

Full-time headcount: 1,000 | Headquarters: Singapore | Year founded: 2017 | Most common skills: Digital Literacy, Business Management, Project Management | Most common job titles: Learning and Development Advisor, School Principal, Information Technology Operations Specialist | Largest job functions: Human Resources, Marketing, Operations | What they do: LingoAce is an edtech company with a focus on advancing language learning for children between the ages of three and 15. With a proprietary online curriculum, they seek to make learning fun and engaging. At present, LingoAce has over 4,500 certified teachers and serves learners across 100 countries and regions.

Read more: How founder and CEO Hugh Yao unlocks opportunities and potential for his students.

See jobs at LingoAce | See people you may know at LingoAce

Full-time headcount: 2,000 | Headquarters: Singapore | Year founded: 2016 | Most common skills: Business Management, Digital Literacy, Capital Markets | Most common job titles: Talent Acquisition Specialist, Project Manager, Corporate Finance Manager | Largest job functions: Human Resources, Finance, Program and Project Management | What they do: Advance Intelligence Group is an AI tech startup with various products in its portfolio, including buy-now-pay-later platform Atome, e-commerce intelligence platform Ginee, and risk-management platform ADVANCE.AI. Their mission is to create better products for all through the use of AI.

See jobs at Advance Intelligence Group | See people you may know at Advance Intelligence Group

Full-time headcount: 190 | Headquarters: Singapore | Year founded: 2019 | Most common skills: Digital Literacy, Business Management, Data Science | Most common job titles: Product Manager, Business Operations Analyst, Financial Advisor | Largest job functions: Finance, Product Management, Operations | What they do: Syfe is a digital wealth manager (commonly known as a robo-adviser) that seeks to make high-quality financial services accessible to all. To date, Syfe has garnered over 100,000 users.

See jobs at Syfe | See people you may know at Syfe

Full-time headcount: 280 | Headquarters: Singapore | Year founded: 2018 | Most common skills: Digital Literacy, Business Management, Communication | Most common job titles: Product Manager, Customer Service Executive, Strategic Partnerships Specialist | Largest job functions: Customer Success and Support, Marketing, Product Management | What they do: Zenyum is a dental cosmetics startup that aims to make invisible braces more accessible with its range of proprietary products and services.

See jobs at Zenyum | See people you may know at Zenyum

Full-time headcount: 2,700 | Headquarters: Singapore | Year founded: 2016 | Most common skills: Digital Literacy, Project Management, Business Management | Most common job titles: Product Manager, Data Scientist, Product Design Consultant | Largest job functions: Engineering, Product Management, Operations, Arts and Design, Business Development | What they do: Carro is a car marketplace that covers the entire car ownership journey. On top of a proprietary-pricing algorithm for car buying and selling, it offers in-house financing and insurance, after-sales car maintenance, and more.

See jobs at Carro | See people you may know at Carro

Full-time headcount: 400 | Headquarters: Singapore | Year founded: 2017 | Most common skills: Digital Literacy, Project Management, Communication | Most common job titles: Educational Consultant, School Principal, Lecturer | Largest job functions: Education, Human Resources, Marketing | What they do: Geniebook is an edtech company that builds online learning solutions to help accelerate learning for students at primary and secondary school levels. The platform has features such as live online classes that can host up to 900 students at a time. Group classes have assigned teachers and teaching assistants to facilitate and help in discussions and learnings.

Read more: How founder and CEO Neo Zhizhong (Neo) leveraged his past experiences to lead a top startup.

Read more: How founder and CEO Neo Zhizhong (Neo) unlocks opportunities and potential for his students.

See jobs at Geniebook | See people you may know at Geniebook

You can also check out the Top Startups in Australia, Austria, Argentina, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Egypt, France, Germany, India, Indonesia (English and Bahasa Indonesia), Ireland, Israel, Italy, Japan, Mexico, Nigeria, Netherlands, New Zealand, Philippines, Portugal, Saudi Arabia, Spain, South Africa, Sweden, Switzerland, Turkey, the UAE, the UK and the U.S.

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Methodology

LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalised across all eligible startups. The methodology time frame is July 1, 2021 through June 30, 2022.?

To be eligible, companies must be fully independent, privately held, have 50 or more full-time employees, be 7 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 20% or more of their workforce within the methodology time frame are also ineligible.?

About company insights

Company insights were sourced from LinkedIn Talent Insights. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. All data points are measured among hires in the last year. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. The insights reflect data as of July 2022. Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.?

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Reported by: Adrian Tay and Toh Ting Wei

Methodology and insights by: LinkedIn Economic Graph team

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Honoree companies: 1. Aspire | 2. Doctor Anywhere | 3. Flash Coffee | 4. Endowus | 5. Pace Enterprise | 6. Homage | 7. ADDX | 8. Cake DeFi | 9. Spenmo | 10. LingoAce | 11. Advance Intelligence Group | 12. Syfe | 13. Zenyum | 14. Carro | 15. Geniebook