LinkedIn Top Startups 2022: The 10 Egyptian companies on the rise

The 2022 LinkedIn Top Startups list reveals 10 emerging Egyptian companies gaining attention. Backed by unique LinkedIn data measuring different elements of growth and demand, the list reveals companies like Breadfast , Rabbit and Khazna that you should be paying attention to.?

Despite the global supply chain challenges and tough economic realities, Egyptian startups have been venturing into innovative ideas, growing in funding and attracting foreign investments. The Egyptian government and venture capitalists have also been investing in the startup ecosystem to upskill professionals and achieve better gender parity in leadership, the Oxford Business Group suggests.???

Our second annual LinkedIn Top Startups list is the resource to find the startups to pay attention to right now, featuring 10 Egyptian companies that are rising to the challenges of the moment and continuing to innovate and gain attention in 2022.

To compile the list, we looked at LinkedIn data across four pillars: employee growth; jobseeker interest; member engagement within the company and its employees; and how well these startups pulled talent from our flagship LinkedIn Top Companies list. (You can learn more about our methodology and eligibility requirements at the bottom of this article.)

This list is ultimately meant to be a resource for jobseekers excited by the opportunity to innovate, solve big problems and grow their skills. If joining a startup is the right fit for you, check out which roles, functions and skills are in demand at each company —? and click on them to find the associated LinkedIn Learning courses to study up. If you see a company that sparks your interest, take a look at who you may know and turn on job alerts to stay on top of future opportunities.?

Here are this year’s 10 Top Startups in Egypt — and join the conversation using #LinkedInTopStartups.

Full-time headcount: 1570 | Headquarters: Cairo | Year founded: 2017 | Most common skills: Digital Literacy, Leadership, Teamwork | Most common job titles: Customer Service Specialist, Software Engineer, Order Manager | Largest job functions: Operations, Customer Success and Support, Engineering | What they do: An online delivery platform that initially started as an on-demand baked goods service, then expanded to deliver fresh grocery items and supermarket products. They currently serve 300,000?customers in Egypt.

See jobs at Breadfast | See people you may know at Breadfast?

Full-time headcount: 100-200 | Headquarters: Cairo | Year founded: 2021 | Most common skills: Leadership, Digital Literacy, Business Management | Most common job titles: Shop Manager, Order Picker, Software Engineer | Largest job functions: Operations, Engineering, Sales | What they do: Rabbit is an on-demand grocery platform that delivers in 20 minutes. The company depends on large warehousing and micro-fulfilment centers in four neighborhoods in Cairo.

?See jobs at Rabbit | See people you may know at Rabbit??

Full-time headcount: 310 | Headquarters: Cairo | Year founded: 2020 | Most common skills: Digital Literacy, Leadership, Teamwork | Most common job titles: Residential Supervisor, Outreach Manager, Sales Team Lead | Largest job functions: Sales, Community and Social Services, Operations | What they do: Provides financial services allowing companies to offer cash advances to their employees. They plan to launch more products by the end of this year.?

See jobs at Khazna | See people you may know at Khazna

Full-time headcount: 3500 | Headquarters: Cairo | Year founded: 2018 | Most common skills: Digital Literacy, Leadership, Teamwork | Most common job titles: Software Engineer, Account Manager, Accountant | Largest job functions: Operations, Sales, Engineering | What they do: Supporting 400,000 businesses in Egypt, MaxAB is a wholesale B2B food and grocery e-commerce platform connecting retailers to suppliers. They started in Egypt and expanded into Morocco.

See jobs at MaxAB | See people you may know at MaxAB?

Full-time headcount: 400 | Headquarters: Cairo | Year founded: 2019 | Most common skills: Digital Literacy, Leadership, Business Management | Most common job titles: Account Manager, Customer Service Manager, Software Engineer | Largest job functions: Operations, Sales, Accounting | What they do: Trella is a digital platform that connects shippers with trucks, giving logistics businesses easy access to freight solutions. The company attracted strong interest from angel investors, allowing it to expand to Saudi Arabia, the UAE and Pakistan.

See jobs at Trella | See people you may know at Trella??

Full-time headcount: 1100 | Headquarters: Cairo | Year founded: 2015 | Most common skills: Leadership, Digital Literacy, Business Management | Most common job titles: Account Manager, Sales Specialist, Software Engineer | Largest job functions: Sales, Engineering, Business Development | What they do: A digital payment startup that operates in the Middle East and Africa. Earlier this year, the company raised $50 million in a funding round led by Kora Capital and PayPal Ventures, the corporate venture arm of PayPal.

See jobs at Paymob | See people you may know at Paymob?

Full-time headcount: 300 | Headquarters: Cairo | Year founded: 2017 | Most common skills: Leadership, Digital Literacy, Teamwork | Most common job titles: Customer Support Specialist, Account Manager, Software Engineer | Largest job functions: Customer Success and Support, Sales, Operations | What they do: Bosta provides overnight last-mile delivery services to e-commerce companies, allowing them to reduce their shipment time while tracking operations. The company announced plans to expand regionally and globally and aims to increase its daily shipments by five folds this year.?

See jobs at Bosta | See people you may know at Bosta

Full-time headcount: 500 | Headquarters: Giza | Year founded: 2020 | Most common skills: Digital Literacy, Leadership, Business Management | Most common job titles: Account Manager, Software Engineer, Sales Manager | Largest job functions: Sales, Customer Success and Support | What they do: Cartona is a supply chain B2B e-commerce marketplace, connecting buyers and sellers. The company's clients include wholesalers, distributors, as well as mom-and-pop Egyptian stores.??

See jobs at Cartona | See people you may know at Cartona?

Full-time headcount: 350 | Headquarters: Cairo | Year founded: 2020 | Most common skills: Leadership, Digital Literacy, Teamwork | Most common job titles: Account Manager, Category Manager, Photo Editor | Largest job functions: Customer Success and Support, Operations, Sales | What they do: Homzmart is a furniture shopping platform. It utilizes user experience by applying AI to suggest relevant items to users. In the latest round of funding, Homzmart managed to secure $40 million.

See jobs at Homzmart | See people you may know at Homzmart

Full-time headcount: 160 | Headquarters: Cairo | Year founded: 2017 | Most common skills: Leadership, Digital Literacy, Web Development | Most common job titles: Software Engineer, Customer Service Representative, Account Manager | Largest job functions: Engineering, Operations, Customer Success and Support | What they do: MoneyFellows digitizes a traditional financial money-pooling practice in Egyptian culture. In the start of 2022, MoneyFellows collaborated with e-Cards to provide financing solutions for beneficiaries of government support programs.?

See jobs at MoneyFellows | See people you may know at MoneyFellows

You can also check out the Top Startups in Australia, Austria,?Argentina,? Belgium, Brazil, Canada,?Chile, Colombia,?Denmark, France, Germany,?India,?Indonesia,?Ireland,?Israel,?Italy,?Japan,?Mexico,?Nigeria,?Netherlands,?New Zealand,?Philippines,?Portugal,?Saudi Arabia,?Singapore,?South Africa,?Spain,?Sweden,?Switzerland,?Türkiye,?the?UAE,?the UK?and the?U.S.

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Methodology

LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 15%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalized across all eligible startups. The methodology time frame is July, 1 2021 through June 30, 2022.?

To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 8 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 20% or more of their workforce within the methodology time frame are also ineligible.?

About company insights

*Company insights were sourced from LinkedIn Talent Insights. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. All data points are measured among hires in the last year. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. The insights reflect data as of July 2022. Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.?

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Reported by:? Salma Altantawy . Edited by: Lynn Chouman

Methodology and insights by: LinkedIn Economic Graph team

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Honoree companies: 1. Breadfast | 2. Rabbit | 3. Khazna | 4. MaxAB | 5. Trella | 6. Paymob | 7. Bosta | 8. Cartona | 9. Homzmart | 10. MoneyFellows