LinkedIn Tip # 152 – Have you checked your Notifications tab lately?

So, why is this section such a goldmine of information and what should you do when you find gold in your Notifications tab?

Find your Notifications tab on your top, black toolbar. LinkedIn will give you not only critical information about your connections, but it will give you a heads up about who is acting on your LinkedIn activities.

Here are the types of notifications you get       

 · Who's viewed your profile

· Likes and comments on network updates about you

· Any engagement with your shares, posts, and re-shares, including the ones you've been mentioned in

· Activity on any content that you've interacted with in your LinkedIn groups

· Views of your profile and endorsements from your connections

· Updates on your network, such as articles they published, if they are mentioned in the news, job changes, birthdays, and work anniversaries

· Any new followers

· Saved job search alerts

You can customize your Notifications tab so that it only displays the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, LinkedIn even highlights any notifications you have not reviewed with a light blue background

What to do with the Notifications tab information

LinkedIn gives you suggested next steps you can take based on the type of notification, like "Say congrats," "Say happy birthday," "Say thanks," etc. However, if you think interacting with the person could lead to an opportunity for you, then write a personal message, send an email, or make a phone call to him/her.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

Most people initially joined LinkedIn to keep track of what's going on with people in their network, and the Notifications tab makes it easy to accomplish that.

So, I strongly encourage you to budget some time daily to stay on top of this important, time-sensitive information, and take your relationships to the next level by interacting with and reaching out to important people in your network. If you really want to make your LinkedIn network work for you by bringing you business, you need to dedicate one hour a day to building relationships here.

Remember that when we are building relationships online, we need to respond in a time-sensitive fashion. So take two minutes several times a day to just check in and respond.

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Christine Till

The Marketing Mentress

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