LinkedIn Tip #122 - Are you Flogging or Building?
Christine Till
Launch an Online Business & Learn How To Make 30K in 90 days! Create an Automated online business, with 3 impactful pieces of content. Master daily pay skills, and enjoy done-for-you ads. Work 2 hours a day! ?????
Why is building relationships with customers the most important thing you can do for your organization?
All too often I see people getting on LinkedIn…they create an incomplete profile to begin with…and they want to flog their products and services to everyone they possibly can online. Somehow many people think that this is the way to do sales. In fact, many companies think this is the way to sell…period.
Think about this.
When you are on LinkedIn and you have someone share a post with you in your Home feed that says “sign up today for the special offer”... and you have never heard from them before... what do you think? They have never reached out to you to find out who you really are and how you could mutually help each other. They haven’t had a virtual coffee chat with you.
And you care about them? Don’t tell me that you are too busy for a virtual chat. All that says is that you are not into building lasting relationships with prospective customers online and your business will eventually DIE.
There was a furnace company I worked for years ago that hired me to help them with acquiring new customers. Shortly after I arrived, I discovered that they were sitting on a database of 33,000 existing customers!
I was in shock!
They were sitting on a gold mine!
So I asked them what they were doing to nurture their existing client base. They said that once a year, on the customer’s anniversary date, they received a notice that it was time to get their furnace and duct work serviced.
What were they doing with these valuable customers? They were simply flogging their services to them!
Well, we stopped that in a hurry.
What we did is send out a newsletter every month educating and informing and entertaining just a tad about the different kinds of bugs that lurk in the duct work and what happens to a furnace when it is not serviced and what to look for when different atmospheric things happen in the home…related to the furnace system. It was all about making sure the customers were informed about their safety at home.
Then 3 months from each customer’s anniversary date, a letter announcing that their service date was approaching and a special offer was presented if they booked in advance. Those who booked dropped off the “notice” list. The same thing was done 60 days out, but the offer was slightly different. –And so on until the anniversary date, when the customer received a phone call.
A year after I left that firm, I was still receiving phone calls on my cell phone from customers that were so pleased with the company and their service that they wanted to make sure they got the special offer by booking in advance. You see, I gave them all my cell phone so they could contact me directly.
How cool is that!
The company still gets new customers, but mostly from referrals, because they have such a satisfied customer base.
So, are you flogging or are you building relationships that will last?
Have a LinkedIn question? Ask and I will answer it in my next post.
Christine Till
The Marketing Mentress
Chief Operating Officer at OWNER
6 年excellent....building? ?permanent? ?relationship? ?is? the? ?best? strategy...there? is? always? ? new? ?business? ? out? ?of? existing? customers? ?if? we? are? in? regular? touch? ?with? them......ask? them? their? ?needs? ?in? business? and? they? would? give? you? free? leads.........you? spend? ?just? 10? ?percent? ?on? old? ?customers......once? ?i? ?delivered? ?a? lecture? almost? ?40? ?years? ?back? in? rajasthan? ?jodhpur? ?university india....TREAT? ?YOUR? ?OLD? ?CUSTOMERS? AS? ? NEW? CUSTOMERS. thanks? ? mlgupta? ?atlanta? ga? ?usa