LinkedIn Thought Leader Ads: Leveraging Personal Profiles for Social Selling Success

For a long time, LinkedIn Ads could only run through a LinkedIn company page. This has changed, and now you can pair your LinkedIn ad account with a personal profile. If you want to promote your brand or spark engagement, thought leader ads are something to consider.?

What formats you can sponsor with thought leader ads??

You can choose from two types of formats - single image or video. You can also promote LinkedIn articles, but only if they haven't been included in a newsletter.

What objectives work with thought leader ads??

You can use thought leader ads when you set objective brand awareness or engagement. Otherwise LinkedIn wont give you the option to sponsor content published on personal LinkedIn profiles.

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What Are The Benefits of Thought Leader Ads?

1. Authenticity

The greatest value of thought leader ads is the ability to provide value and information without a salesy, pitchy, or corporate feel because you are sponsoring content you publish on your personal LinkedIn profile.

People want to talk to people.?

If the exact same post was posted by a company page and a personal profile, the latter would likely get more impressions and engagement simply because it came from a person. Use the power of a personal profile to enhance the chances of successfully delivering your message to your target audience on LinkedIn.

2. Humanizing the brand

When people receive information about your company from real people like the CEO, CMO, or other employees it creates a different psychological effect, and the audience feels a deeper connection with the people behind the brand. This approach is crucial in social selling, where building genuine relationships is key.

3. Reach relevant people out of your network

Thought leader ads are a great way to reach your potential customers.

LinkedIn has the most advanced targeting options because it uses 1st party data to target ads to the right people. You can laser-target your ideal customer profiles and buyers' personas like no other platform can.?

This is a way how you can reach relevant people out of your network and build not only your personal brand but the brand of your business.?

4. Showing specialized knowledge on a particular topic

Turn the expertise of the key individuals in your company into compelling marketing materials. Promoting thought leadership or subject matter expertise posts from your key team members allows you to establish trust and credibility in your potential clients.?

Show them your company values, expertise, and what makes you the right partner for them. This strategy is especially effective when using paid ads on LinkedIn to reach a broader audience.

LinkedIn thought leader ads offer a powerful way to use personal profiles for effective advertising. By merging the authenticity and personal touch of individual posts with the extensive reach and targeting capabilities of LinkedIn, you can boost your brand image, highlight your subject matter expertise, and engage with your target audience in a more meaningful way.??

This way you can connect with potential buyers on a personal level and demonstrate your knowledge through paid ads on LinkedIn, which makes it a valuable part of your sales strategy.

Need help with social selling?

There are some highly specialized LinkedIn social selling agencies like dealharvest.co

Why use such agencies?

1, They write authentic thought leadership content on your behalf.

2, They run thought leaders ads for your business.

3, They generate demand and brand awareness for your business.