LinkedIn Strategies for Each Year of Your Career Coaching Business

Hello LinkedIn Community!

I’ve been receiving a lot of questions about LinkedIn's functionalities, particularly regarding LinkedIn Premium and Sales Navigator. Many of you are asking whether these tools are necessary and what my thoughts, suggestions, and recommendations are regarding the paid components of LinkedIn.

To address your inquiries, I decided to write this article on how to leverage LinkedIn based on the different phases of your career coaching business. We’ll focus specifically on attraction marketing strategies and lead-generation techniques.

Year One: Building Your Foundation

For those of you in your first year of business, my recommendation is to concentrate on your attraction marketing strategy and define your ideal client. This foundational work will make lead generation much easier down the line. Your attraction marketing strategy aims to enhance your visibility, credibility, and influence within the career coaching space.

Creating content that resonates with your ideal clients is essential. In my Catalyst program, I teach and emphasize four pillars of attraction marketing:

1. Problem Awareness

2. Symptom Awareness

3. Desire Awareness

4. Solution Awareness

During this first year, your focus should be on raising awareness about who you are, who you serve, and how you can help them. With countless career coaches on LinkedIn, mastering your attraction marketing strategy will help you stand out in the crowd. This year is all about amplifying your voice, establishing your brand, and building credibility in your industry.

For lead generation in Year One, I recommend experimentation. Understanding exactly who you want to target on LinkedIn will make your lead-generation efforts more efficient. Identify your ideal clients by considering factors like their job titles, geographic locations, industries, and psychographics. The more specific you can be, the better your lead generation will be. Give yourself the flexibility to explore and discover what works best for you.

Years Two to Four: Refining Your Approach

If you’re in business for two to four years, your attraction marketing strategy should evolve. By now, you’ve likely been producing quality content, so it’s crucial to maintain consistency while also focusing on converting those who engage with your posts.

During this phase, analyzing your content performance is vital. Use tools like Taplio, an AI Chrome extension, to track how your posts are doing, or regularly review your analytics to identify which types of content resonate most with your audience. This will allow you to make informed decisions and improve your strategies over time.

For lead generation, it’s important to balance quality with quantity. If you’ve successfully converted community members into paying clients, this may be a good time to consider investing in LinkedIn Premium. This upgrade can help you amplify your outreach efforts and connect with even more potential clients.

Year Five and Beyond: Scaling Your Efforts

For those of you in business for five years or more, it’s time to double down on what works. Analyze the types of content that generate the most engagement and focus on those formats. For instance, if you find that LinkedIn newsletters resonate better with your audience than static posts, prioritize that format. Use your data to refine your content strategy and establish yourself as a go-to resource in your niche.

Regarding lead generation, this is an excellent time to consider Sales Navigator. If you feel confident in your ability to convert community members into paying clients, Sales Navigator can be a powerful tool, especially if you have a team member to whom you can delegate lead generation tasks. The scalability that Sales Navigator offers is significant; once you set up your search parameters, it becomes easier to maintain consistent lead generation for ongoing growth.

Conclusion

In summary, I hope these recommendations help you navigate your career coaching journey on LinkedIn. I’d love to know which phase you’re currently in and how my attraction marketing and lead generation suggestions align with your business goals. As always, feel free to send me an InMail with your comments or questions!

Have you been needing a refresh of your email list? Did you know that LinkedIn can help you grow your email list?! Yes!! Join me and Kathy Farah as we give you our go-to formulas to re-engage, refresh & expand your email list. RSVP HERE.