LinkedIn Stories - More Engagement More Growth ????

If you are using Linkedin on your smartphone, you must have seen an Instagram or (if you are a few years younger than me) a Snapchat type feel - Yes, I am talking about the stories feature. Following the likes of other platforms, LinkedIn has introduced stories, and UAE is among the firsts to try it out!

While it has never been a mere resume or networking tool, Linkedin is becoming more and more engaging. Stories are a lightweight and fun way to share an update, as not all the business communication should be formal or buttoned up. Something that's not attached to your profile forever is something that LinkedIn has been testing for almost 3 years.

Of LinkedIn’s 310 million monthly active users, only 3 million are sharing content on a weekly basis. That’s less than 1%! With only a 24 hour life of a story, we might see an increase in that as people may feel an opportunity to test the waters on a platform that usually intimidates people

I'll highlight a few marketing opportunities that LinkedIn Stories could provide to businesses or thought leaders on LinkedIn.

With stories, there will be more marketing opportunities for the LinkedIn influencer or thought leader and the growth marketers who would want to get their products right in front of the decision-makers. Responding via LinkedIn Story can give space to a more private conversation (read: ''slide into DM's'') that gives you a chance to engage with them one-on-one. 

While the stories feature might seem like an odd fit on LinkedIn, however, a closer look shows its potential to help both individuals and businesses alike. You might agree as I do with Pete Davis when he says:

I’m excited to see how Stories will bring creativity and authenticity to the ways that members share more of their work life, so that they can build and nurture the relationships necessary to become more productive and successful.

What are your thoughts? Would you post stories and take the corporate out of LinkedIn? If so, in what ways do you think it would be useful? Or will it negatively impact the quality of the content?

Let me know in your comments.