LinkedIn for Smart Founders #3: Finding the Right Posting Frequency on LinkedIn // Do You Need LinkedIn Premium for Your Company Page?

In this issue, we dive into the essential question of how often to post on LinkedIn to ensure you're reaching your audience at every stage of their buyer journey. We’ll also tackle a common question from founders: is LinkedIn Premium really worth it for company pages? Spoiler: not really—but I’ll break it all down for you! Lastly, stay up to date with the 5 hottest news and articles on LinkedIn marketing and advertising from the past two weeks.

Bi-Weekly LinkedIn Tip for Smart Founders

Finding the Right Posting Frequency on LinkedIn

When determining the ideal posting frequency for your LinkedIn strategy, it's important to ensure that your content covers all goals (brand awareness, lead generation, thought leadership) and addresses each phase of the buyer experience (awareness, consideration, conversion).

This approach guarantees that you’re engaging your audience, regardless of where they are in their decision-making journey.

To cover all goals and phases effectively, aim for 5-8 posts per week. This provides enough variety and touchpoints to maintain a comprehensive LinkedIn presence. However, if you’re operating on minimal resources, a consistent two posts per week can serve as a solid maintenance level.

Ultimately, the key to success is consistency and predictability. Regular posting helps your audience know when to expect valuable content from you, building trust and keeping your brand top-of-mind.

Smart Founders Ask Us

Do we need to obtain LinkedIn Premium for our company page?

My honest advice: NO but test it out for yourself.

At the moment, the benefits of the LinkedIn Premium are not substantial enough to justify spending your company’s money on a Premium page. Here’s a breakdown of what you are getting and why I think it is not worth the investment right now:

·?????? Custom Call-to-Action (CTA) Button

Premium offers a customizable CTA button like "Visit Website" or "Contact Us." However, with a free page, you already have two buttons: a message button and a custom one with 7 options like "Sign Up" or "Visit Store." This is already more than enough.

·?????? Who’s Visited My Page

Seeing detailed information on who visited your page is nice but not worth ~€65 a month. With a free account, you can already see who engaged with your posts (likes, comments), which is often more actionable.

·?????? Custom Testimonial

Premium allows you to showcase a testimonial with an image at the top of your page. However, you can already use testimonials creatively with the free version: add them to your "About" section, use a banner, or pin posts featuring them. You don't need to pay for this!

·?????? Credibility Highlights

Premium lets you highlight awards, certifications, or rankings. But again, you can feature these in your banner, about section, or pinned posts - no need to pay to stand out.

·?????? AI-Powered Post Writing Assistance

Unless you're extremely pressed for time, this feature isn’t necessary. You likely already use AI tools that work just as well, if not better. No need to pay for an additional, less robust one.

·?????? Auto-Invite Engaged Members

Premium allows you to automatically invite people who engage with your content to follow your page. But why pay when you can check engagement manually and have your team or ambassadors connect with these leads personally? You’ll build stronger relationships that way.

·?????? LinkedIn Premium Logo

Having a little gold logo isn’t going to boost your credibility. Focus on good content, eye-catching banners, and compelling copy. That’s what will make your page stand out, not a paid logo.

But don’t just take my word for it - test it out for free and see for yourself.

Monthly Hottest News and Articles about LinkedIn Marketing and Advertising

Welcome to Monthly Hottest News and Articles about LinkedIn Marketing and Advertising!

This month, we focus on the rising significance of LinkedIn in the marketing landscape of India. Additionally, we highlight essential LinkedIn Company Page strategies to improve your presence today. We also look at a UK graphic designer's creative take on the ‘Desperate’ badge on LinkedIn, challenging the stigma surrounding the ‘OpenToWork’ hallmark. Did you know that LinkedIn collects your data without your consent? We examine the ongoing discussions about the need for stronger privacy regulations. Plus, find out why Nike’s newly appointed CEO boasts the best LinkedIn profile, showcasing what makes it truly exceptional in the professional world.

??An analysis featured in exchange4media indicates LinkedIn is emerging as a notable player in the influencer marketing landscape in India, particularly with the introduction of its new short-form video feature, LinkedIn Reels. While it currently accounts for only 4.4% of creator adoption, 19.5% of brands are recognizing its potential for connecting with professional audiences and leveraging the platform for industry-specific content. Launched in July 2023, LinkedIn Reels allows users to create engaging, bite-sized videos akin to Instagram Reels and TikTok, presenting opportunities for innovative brand collaborations. As short-form content gains traction, LinkedIn is poised to attract more brands eager to enhance their engagement with professional audiences. Read the full article to learn more!

?? Michael (Mike) Stelzner in Social Media Examiner discusses the transformative new features of LinkedIn company pages that offer B2B marketers exciting opportunities. One significant update is the enhanced engagement capabilities, allowing company pages to comment on other users' posts, fostering relationships, and increasing brand visibility. Additionally, the revamped admin interface simplifies page management, encouraging more frequent updates and interactions. LinkedIn also now offers premium company pages, which provide features like custom call-to-action buttons and insights on page visitors, helping businesses drive traffic and enhance credibility. Finally, the introduction of LinkedIn newsletters enables companies to quickly grow their subscriber base and engage directly with their audience through in-depth content. These features collectively empower businesses to strengthen their online presence and connect more effectively with their target audience. Follow the article for more features and insights on maximizing LinkedIn's potential for your company!

?? The Times of India reports on UK-based graphic designer Courtney Summer Myers ???? , who addresses the stigma surrounding the "Open to Work" badge on LinkedIn. While some recruiters may view it negatively, interpreting it as a sign of desperation, Myers argues that wearing the badge confidently can help break this stigma. Having faced redundancy, she believes seeking new opportunities is not shameful. Expressing urgency in finding work does not reflect poorly on one’s skills or professionalism; rather, it highlights the reality of needing to cover expenses and support a family. Myers advocates for a shift in mindset, encouraging individuals to proudly display their need for work, particularly during challenging times like layoffs. Supporters on LinkedIn echo this sentiment, emphasizing that job loss is often an external circumstance and not a personal failure. Ultimately, the badge should be viewed as an honest representation of one’s situation, rather than a deterrent to recruiters. Read more at:

??In the recent article by Chiara Caterina Castro published in TechRadar Pro , LinkedIn has come under fire for its decision to use user data to train a generative AI tool without obtaining explicit consent, a change that users began to notice on September 18. This controversial practice specifically excludes users from the EU, EEA, and Switzerland, and, following concerns raised by the UK’s Information Commissioner’s Office, the UK will also be added to this list of countries excluded from data collection. To address the backlash, LinkedIn updated its terms of service, now requiring users to actively opt out if they wish to prevent their personal information from being included in the AI training process. This shift raises critical questions about transparency, user consent, and data privacy in the digital landscape, as LinkedIn joins a growing list of tech companies facing scrutiny over their data practices. As the responsibility increasingly falls on users to manage their data choices, the situation underscores the pressing need for clearer guidelines and safeguards in AI technologies and user privacy. Follow the link to the full article!

?? In an article by Ella Scott, published by UNILAD , the LinkedIn profile of Elliott Hill , Nike's newly appointed CEO, is presented as one of the most noteworthy examples in the professional space. Entrepreneur Joe Pompliano highlighted Hill’s profile, pointing out his significant career trajectory spanning 32 years at 耐克 , from intern to CEO. Pompliano stated, “Nike’s new CEO may have the best LinkedIn profile ever — 32 years with the same company, from intern to CEO!” Hill has held various key roles, including Vice President of USA Commerce and President of Consumer and Marketplace, showcasing a remarkable journey filled with growth and leadership. His LinkedIn profile is a great reminder that sticking with a company can lead to incredible opportunities and meaningful career development. Read the full text:

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