Creating videos on LinkedIn is the perfect way to differentiate from your competition, establish yourself as a thought leader in your industry, and make your audience trust you and connect on a deeper level with you.
If you are ready to start posting videos, here are 8 essential tips to create engaging and effective short videos on LinkedIn:
- Shoot Vertically: Capture your videos in portrait mode (vertical orientation) to fit the format of LinkedIn Shorts.
- Optimize Video Length: Aim for videos between 45 seconds and 2 minutes long. This duration works well for maintaining viewer engagement.
- Focus on Education and Inspiration: Create content that educates your audience about your field or inspires them professionally. Remember, LinkedIn users are often decision-makers with higher incomes, so tailor your content accordingly.
- Get to the Point Quickly: Skip lengthy introductions. Dive straight into your main message to capture attention immediately.
- Use Captions: Add captions to your videos using apps like Captions, CapCut, or Descript. This improves accessibility and allows viewers to understand your content even without sound.
- Write Complementary Text: When posting your video, include text that complements and expands on your video content.
- Share Specific, Actionable Advice: Provide concrete tips or insights that viewers can immediately apply. Specificity demonstrates your expertise and sets you apart from generic content.
- Keep It Natural, Not Promotional: Avoid overlaying logos or making your video look like an advertisement. Focus on delivering valuable information that naturally showcases your expertise.
By following these tips, you can create compelling short videos that resonate with LinkedIn's professional audience and help build your personal brand on the platform.
Remember, consistency is key. Start creating and sharing short videos regularly, and you'll likely see growth in your LinkedIn presence over time.
Growth Playbook for Founders. The right newsletter to grow your business by leveraging LinkedIn.
TEAM LEADER/ STRATEGIST
7 个月This has been incredibly helpful, and participating in the Growth Academy has inspired me to create short videos. I'm working on the newsletter next.