LinkedIn Sales Funnel- Turn your LinkedIn profile visitors into leads on autopilot
Anant Maurya
?? LinkedIn Sales Funnel System | I help coaches get 5-10 inbound leads/mo in just 8 weeks by optimizing their LinkedIn profile for lead generation and by building a LinkedIn sales funnel | Click below??
What is the Linkedin Sales Funnel?
The LinkedIn Sales Funnel is a strategic process of turning LinkedIn profile visitors into leads on autopilot by building a high-converting LinkedIn profile and a lead magnet funnel.
The overall target is, that when your target audience visits your LinkedIn profile, there should be a proper system and process to turn them into leads on autopilot and nurture them to become clients.
Linkedin Sales Funnel Traffic Flow
How to build a LinkedIn Sales Funnel?
Here is a step-by-step process to build a LinkedIn sales funnel.
Step 1: Create an irresistible lead magnet
Creating an irresistible lead magnet is essential for building your LinkedIn sales funnel.?
A lead magnet is a valuable piece of content or resource that addresses a specific problem or need of your target audience.
Fundamentals of Lead Magnet
There are two preferred ways to generate leads:
1. Get leads by core offer-
Offers are what you promise to give in exchange for something of value.
Often, a business promises to give its product or service in exchange for money.?
This is a core offer. Promoting a core offer directly is the most straightforward way to make sales.
In some cases, simply advertising your core offer might be enough to get leads to engage. It's always worth trying this direct approach first.
2. Get leads by lead magnet-
Sometimes, people need ?more information about ?your offer before buying.
Especially for businesses that sell higher-priced items. If this is you, using a lead magnet is the best way to get leads to engage.
A lead magnet is a complete solution to a narrow problem, typically offered at a low cost or for free.
It helps identify those interested in your stuff. Once solved, it reveals another problem solved by your core offer.
This is crucial because leads interested in lower-cost or free offers are more likely to buy higher-cost solutions later.
High-quality lead magnets attract more engaged leads compared to just offering a core product.
Your lead magnet should be so valuable that you could charge for it. It should make your audience crave more, bringing them closer to buying.
It should be compelling enough to encourage your profile visitors to exchange their contact information to receive it.
These are the top 20 lead magnets that perform exceptionally well on LinkedIn.
Step 2: Optimize your LinkedIn profile for lead generation
Optimizing your LinkedIn profile for lead generation involves strategically enhancing various sections of your LinkedIn profile to attract and convert visitors into leads.
These are the primary elements of the LinkedIn profile that is highly responsible for lead generation-
1. High Converting Banner-?
You have only 3 seconds to grab and hold attention when your audience visits your profile. And the banner is the first thing they see.
If they're not impressed, the rest of the profile won't matter. The goal of a high-converting banner is to grab attention and influence profile visitors to land on your landing page.
There are 4 pillars of a high-converting banner-?
1.1. Banner Copy-?
Types of banner copy that performs best on LinkedIn
1. Problem & Outcome Matrix-
Address a common problem your target audience faces, and immediately present a desirable outcome or solution.
Example-
Top Profiles for inspiration-
2. A thought-provoking question-
Ask a question that makes your audience think deeply, Encouraging them to reflect on their own needs or situations.
Example-
Top Profiles for inspiration-
3. Attention-Grabbing Punchline-
Use a sharp, memorable line that catches the eye and sparks curiosity or excitement.
Example-?
Top Profiles for inspiration-
4. Statistics or Fact-
Leverage compelling data or a surprising fact that underscores the relevance and importance of what you are offering.
Example-?
Top Profile for inspiration-
If you ask me which banner copy works best?
Without a second thought, I will suggest you use A thought-provoking question banner copy. This is because it engages the audience immediately.?
It makes them reflect on their own needs and situations, sparking curiosity and interest.?
This approach not only grabs attention but also encourages deeper consideration of the value being offered, leading to higher engagement and conversion rates.
1.2 Social Proof-?
Social proof is the second most important element in banners.
It is a strategic way to enhance your credibility. ?
It is the best way to make a strong first impression as well as gain the audience's trust.
Top 12 Social Proof You Can Use in Banner Design:
1.3 Call To Action-
CTA guides audiences in taking the next step.
You can either divert traffic to the featured section or to the DM (Direct Message).
But for lead generation,?I will recommend you divert traffic to the featured section.
Why?
Because the featured section is the biggest real estate on your LinkedIn profile that allows you to showcase key resources and lead magnets.?
It is the place you can use to divert traffic to your desired place. (Landing Page)
It is a centralized location for visitors to access information, download guides, and engage with your offerings.
It increases the likelihood of conversions.
Copies of the Call to action targeted toward the featured section-
1.4 Banner Branding-?
There are mainly 4 things you should remember while designing your perfect? banner for your personal brand.
Let's see each one, one by one-
1. Brand Colors: Select 2-3 colors that evoke specific emotions and cultural associations to shape audience perception.
2. Brand Fonts: Choose up to two fonts (primary and secondary) to enhance readability and attention to detail.
Primary Font Options: Anton, Bebas Neue, Impact, Oswald, Archivo Black, Raleway Heavy, League Spartan.
Secondary Font Options: Inter, Futura, Roboto, Poppins, Helvetica World, Aileron Regular, Glacial Indifference.
3. Brand Positioning: Use strategic imagery, taglines, and design elements in banners to clearly communicate your unique value proposition and differentiate it from competitors.
4. Brand Personality: Reflect the human characteristics of your brand (e.g., friendly, innovative, reliable) in your banners to create a strong emotional connection with your audience.
2. Conversion Optimized Headline-
A LinkedIn headline’s character appearance-:
When you post or comment on LinkedIn, if your words resonate with others, they’ll likely notice your name and the first 42 characters (on mobile) or 76 characters (on desktop) of your headline.
If that still interests them, they will visit your profile.
So, make sure to write an engaging and curiosity-generating copy in the first 42 characters of your headline.?
This should make people interested enough to visit your profile.
When they visit your profile, they will see your banner first. Your banner should have enough elements for them to see their dream outcome clearly.?
After looking at the banner, they will see the rest of your headline. (The Remaining characters)
You can use the headline template to create your own conversion-optimized headline.
Headline Template-
[CURIOSITY GENERATING STATEMENT] | I help [TARGET AUDIENCE] [ACHIEVE DREAM OUTCOME] [IN TIME FRAME]/ [WITHOUT EFFORT/SACRIFICE]? by [SPECIFIC METHOD] | Click below to discover more/start now/receive [BENEFIT]
Example Using Time Frame:
Example Using Effort/Sacrifice:
3. Conversion Optimized Link-
The Link section on your LinkedIn profile is a powerful yet often underutilized element.?
It appears prominently under your headline and serves as a direct gateway to drive traffic to your key resources, such as
The Link section acts as a strategic call-to-action (CTA) that can drive traffic to your desired destination.
When optimized effectively, this section can significantly enhance your profile’s conversion potential.?
The link text should be clear, concise, and action-oriented. It needs to communicate the value of clicking the link immediately.
Given the 30-character limit, ensure the text is impactful yet brief.
Use a Proven Formula for Link Text:
Formula: [Action Verb] + [Specific Outcome] + Optional [Time Frame/Benefit]
Examples:
Ensure the link text aligns with the Call To Action used in your headline.
4. Conversion Optimized Featured Section-?
Linkedin gave you the biggest real estate in the form of a featured section to capture your profile visitor’s attention.
Most people waste this real estate by linking these elements in their featured section?
But for conversion optimized featured sections, you should link your featured section with external links to divert traffic from linkedin to your desired place. (Landing Page)
For conversion optimized featured section, you should always use it to link either of-
Always use a minimum of 1 or maximum of 2 featured links.
My recommendation-
For 1 Featured Section Link-
For 2 Featured Sections Link-
Note- 1. Always leave the featured section’s description empty so that when someone clicks on your featured section they directly visit your desired place. (Landing page) Less steps -> More leads.
Featured Section copy template
1. For lead magnet promotion
Formula 1 :
[Action Verb] + [Name of Lead Magnet] + Click Here
Example-
Formula 2:
Want [DREAM OUTCOME] [IN TIME FRAME]/ [WITHOUT EFFORT/SACRIFICE] ? + CTA [TYPES Of LEAD MAGNET]
Example-
2. For Booking Page Promotion
Formula:
Want [DREAM OUTCOME] [IN TIME FRAME]/ [WITHOUT EFFORT/SACRIFICE] ? + CTA
Example-
3. For Newsletter Promotion
Formula: [Action Verb] + [Benefit/Outcome] + CTA
Example:
领英推荐
Step 3: Build a High-Converting Lead Magnet Funnel
A lead magnet funnel is a sequence of steps that guide your profile visitors from initial interest to becoming a lead.?
This involves creating a landing page, a thank you page, and a follow-up email sequence.
Steps to Build a High-Converting Lead Magnet Funnel:
Step 1: Landing Page:
Create a dedicated landing page for your lead magnet.
This page should have a clear headline, a brief description of the lead magnet, and a simple form to capture contact information.
Components of the Lead Magnet Opt-in Page:
(I'm including the examples related to linkedin profile optimization service)
1. Headline:
The headline should instantly grab attention and communicate the value of the lead magnet.
It needs to be clear, concise, and benefit-oriented.
Examples-
2. Subheadline:
The subheadline should provide additional context or emphasize the main benefit of the lead magnet.
Examples-
3. Engaging Visuals:
Include high-quality images or graphics related to the lead magnet.
This could be a mock-up of the e-book, a snapshot of a checklist, or a relevant illustration that enhances the perceived value of the offer.
4. Lead Magnet Description:
Clearly describe what the lead magnet is and how it will benefit the visitor. Use bullet points to highlight the key features and benefits.
For example:
5. Opt-in Form:
The opt-in form should be simple and easy to fill out.
Typically, it should ask for the visitor’s name and email address, though you can include additional fields if necessary.
However, keep it minimal to reduce friction.
Use a prominent CTA button with action-oriented text like-
6. Social Proof:
Add testimonials, reviews, or statistics that validate the value of your lead magnet.
For example,
7. Trust Signals:
Incorporate elements that build trust, such as security badges, privacy assurances, and professional affiliations.
Make it clear that their information will be kept safe and that they won’t be spammed.
8. Urgency and Scarcity:
Creating a sense of urgency or scarcity can encourage visitors to act quickly.
Use phrases like
9. Clear Call-to-Action (CTA):
The CTA should stand out visually and clearly state the action you want the visitor to take.
Use contrasting colors for the button and ensure it’s large enough to be easily clickable.
10. Footer Information:
Include any necessary footer information such as contact details, links to your privacy policy, and social media icons.
This can add credibility and make it easy for visitors to learn more about you if they wish.
Example Lead Magnet Opt-in Page Structure:
Headline: "Unlock Your LinkedIn Potential with Our Free Guide"
Subheadline: "Learn the secrets to creating a standout LinkedIn profile that attracts leads."
Visuals:
Lead Magnet Description:
Opt-in Form:
Social Proof:
Trust Signals:
Urgency and Scarcity:
Footer Information:
Step 2: Thank You Page + CTA:
After a visitor opts in, redirect them to a Thank You page.
This page should express gratitude and use it as an opportunity to offer an exclusive, one-time offer or upsell.
They're more likely to consider your offer here since they’ve already shown interest in your lead magnet.
End your one-time offer with a strong CTA.
I will recommend you link your CTA with your appointment booking page.
A strong CTA can significantly increase engagement and drive the next step in the funnel.
Components of the Thank You Page:
(I'm including the examples related to linkedin profile optimization service)
1. Gratitude Message:
Start with a sincere thank you message that acknowledges their action.
It creates a positive first impression and reinforces their decision to engage with your content.
Example:
2. Confirmation of Lead Magnet Delivery:
Inform them about how they can access the lead magnet they just signed up for.
Mention if it’s sent to their email or if a download link is available directly on the page.
Example:
3. Visual Reinforcement:
Use visual elements such as images or icons that represent the lead magnet.
This reinforces what they’ve signed up for and maintains their excitement.
Example:
4. Introduction to the One Time Offer (OTO):
Immediately introduce the OTO below the gratitude message.
Clearly explain what the offer is and how it can provide additional value.
Example:
5. Compelling Headline for the OTO:
Write a headline that grabs attention and conveys urgency.
It should clearly state the benefit of the OTO.
Example:
6. Description of the OTO:
Provide a detailed description of the offer. Explain what it includes, how it benefits the user, and why it’s valuable.
Example:
7. Urgency and Scarcity:
Create a sense of urgency and scarcity to encourage immediate action. Use phrases like "Limited Time Offer," "Only Available Today," or "Act Now to Save."
Example:
8. Visuals for the OTO:
Include high-quality images or videos that showcase the OTO.
This could be a screenshot of a review, a video testimonial, or any visual element that enhances the offer’s appeal.
Example:
9. Call-to-Action (CTA) for the OTO:
The CTA button should be prominent and action-oriented.
Use persuasive text that encourages immediate action.
Example:
10. Additional Trust Signals:
Reinforce trust by including additional testimonials, success stories, or guarantees related to the OTO.
Example:
11. Contact Information:
Provide a way for users to get in touch if they have questions about the OTO.
Include an email address, phone number, or live chat option.
Example:
12. Footer Information:
Include necessary footer information such as links to your privacy policy, terms of service, and social media profiles.
Example Thank You Page + One Time Offer Structure:
Gratitude Message:
Confirmation of Lead Magnet Delivery:
Visual Reinforcement:
Introduction to the OTO:
Headline for the OTO:
Description of the OTO:
Urgency and Scarcity:
Visuals for the OTO:
Call-to-Action (CTA) for the OTO:
Additional Trust Signals:
Contact Information:
Footer Information:
Step 3: Appointment Booking Page:
The appointment booking page is a critical step in your LinkedIn sales funnel.
It serves as the final conversion point where leads can schedule a consultation or meeting with you.
It allows visitors to schedule a consultation or meeting.
Step 4: Run Email Nurture Sequence & Sales Sequence
Once you have captured leads through your lead magnet funnel, it’s essential to nurture them through a well-structured email sequence.
This sequence should provide value, build trust, and gradually introduce your main offer.
Steps to Run an Effective Email Nurture Sequence:
Welcome Email:
Immediately after subscribing, send a welcome email that delivers the lead magnet and sets expectations for future emails.
Value-Driven Emails:
Send a series of emails that provide additional tips, insights, and valuable content related to the lead magnet.
Introduce Your Offer:
Gradually introduce your main offer, highlighting how it solves a problem or fulfills a need.
Sales Emails:
Send targeted sales emails that provide a compelling reason to take action, such as limited-time discounts, bonuses, or case studies.
By following these steps, you can build an effective LinkedIn sales funnel that turns profile visitors into leads and nurtures them into clients on autopilot.
Thank you for reading this newsletter!
If you found the tips and insights valuable and you're ready to take your LinkedIn presence to the next level, I'm here to help.
For a limited time, I'm offering a few exclusive free 15-minute 1:1 discovery call.
This is your chance to get personalized advice and strategies customized to your unique needs.
But hurry, these slots are only available for 2 people in each month.
Don’t miss out on this opportunity to boost your LinkedIn profile and attract your dream clients.
Book your discovery call now: https://topmate.io/anant_maurya
Looking forward to helping you achieve your LinkedIn goals.
Writing about the future of America ????and the world????. 1. ambient information 2. New Media Landscape 3. Writing about "The Politics of Business and the Business of Politics" in the world of Industry 4.0
3 个月https://www.dhirubhai.net/posts/bobrutherford1_ai-bobrutherford-salesfunnel-activity-7225721398118264832-NcPV?utm_source=share&utm_medium=member_android
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4 个月That's all LinkedIn as per my thought... You nailed it really. Let's connect someday this weekend Anant??
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