LinkedIn is Rolling Out New Newsletter Metrics

LinkedIn has introduced two new performance indicators for newsletter creators: “email sends” and “email open rates”. These metrics, will start being available in the newsletter analytics dashboard, and will offer deeper insights into audience engagement.

Previously, LinkedIn provided data on article views and new subscribers. Now, newsletter creators can also track:

• Email Sends – The number of subscribers who received an email notification for the article.
• Email Open Rate – The estimated percentage of recipients who opened the email.

These additions enable creators to better assess their content’s impact and refine their approach based on audience response.

LinkedIn newsletters continue to gain traction, with the platform reporting last July that newsletters had seen a 47% increase in engagement?over the preceding year, while there are now more than 184,000 newsletters being published in the app.

That could present new opportunities for professional outreach and branding, while you can also now pay to promote your newsletter, or to sponsor a creator’s LinkedIn newsletter send.

It’s a good update, which could be of significant value to the many LinkedIn newsletter creators.

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