The LinkedIn Rollercoaster: From Account Ban to Viral Growth

LinkedIn is a powerful platform for building professional networks, showcasing expertise, and monetizing influence. However, navigating the platform's terms of service and community guidelines is crucial to avoid setbacks.

This case study delves into the journey of my mentee Anshul, highlighting the consequences of policy violations and the power of resilience when done correctly.

Phase 1: Rapid Growth and Unintended Violation

Anshul started on his LinkedIn journey with enthusiasm, focusing on content creation and networking. His efforts yielded impressive results - a large following and successful monetization.

However, he unknowingly violated LinkedIn's policies to curb spammy behaviour by sending too many connection requests. This resulted in a devastating account ban.

Key Takeaways:

• Understanding Policies:?It's essential to thoroughly understand LinkedIn's terms of service to avoid unintentional violations.
• Sustainable Growth:?Prioritize organic growth strategies over shortcuts that can compromise account safety.

Phase 2: Refocusing and Triumphant Return

Heartbroken by the setback, Anshul and I, his mentor, decided to turn this into a learning opportunity. Armed with a deeper understanding of LinkedIn's rules, he created a new account after some time. This time, our focus shifted towards:

• High-Quality Content:?Anshul dedicated himself to creating valuable content that resonated with his target audience.
• Strategic Networking:?He implemented a more thoughtful approach to building connections, focusing on quality interactions over quantity.
• Policy Compliance:?We meticulously adhered to LinkedIn's guidelines, ensuring his actions aligned with the platform's expectations.

The results were remarkable. Within a few months, he amassed 7,000 followers and gained recognition from LinkedIn News India several times. His content achieved viral status, propelling his growth further.

Key Takeaways:

• Resilience Pays Off:?Setbacks don't define failure; perseverance and adaptability are key to success.
• Content is King:?Consistently providing value attracts a loyal audience and fosters organic growth.

Hear Anshul Chawla 's Story in His Own Words:

To gain deeper insights into Anshul's journey, you can watch two videos:

• Full Podcast:? For a comprehensive understanding of his experience, watch the full-length podcast where he shares his entire journey in detail: Click Here To Watch Now
• Podcast Trailer (1 min): ?If you're short on time, watch the 1-minute trailer to get a glimpse into his story and then watch the whole podcast later on: Click Here to Watch 1 Min Trailer

This case study illustrates the importance of balancing ambition with understanding the rules of engagement on LinkedIn.

While initial success can be tempting, sustainable growth requires respecting platform policies. Anshul's experience highlights that even after setbacks, dedication to quality content and compliance can unlock a path to even greater success, as evidenced by his first brand deal.

If you wish to grow on LinkedIn, become a leader in your industry and build a solid community; I can help you. DM me today and let's talk growth.