LinkedIn Pulse vs. Medium Platforms
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
If you work in sales or content marketing, you'd be a fool not to publish weekly on LinkedIn Pulse. The same goes for Medium, affiliated with Twitter. These are B2B and content marketing platforms of incredible value, lead generation and ROI. Remember it's not how many views you get, it's how targeted and high quality they are. It's how talented you are at building relationships that are high-value. It's how authentic are you in creating educational content that is helpful to your audience.
For Sales people here is the opportunity to actually build rapport, and not just think in the old sales mentality. For marketers, here is a chance to consume educational content and produce it once in a while as well. Participating on Linked Pulse, will get you more daily views, offers, and interactions.
I'm a huge fan of both channels. I prefer the tone of Medium, but I prefer the community and accessibility of the people on Pulse. I'm no expert, but I enjoy both channels. I likely spend 70/30 of my time on LinkedIn, but that's also because I've invested more here/there. To read another take on this, go here.
Medium
- Superior tagging cloud
- Better search
- Younger more entrepreneur audience
- Has links to Twitter & Facebook, and moreover is great if you are active on Twitter
- Has more advice for startups and life-hacking
- Quality of articles is better, with more long-form niche content.
LinkedIn Pulse
- Better analytics
- More luck (if Human editors notice you, you can get featured on Pulse channels and get views x20)
- Older more corporate audience
- Has an IM connected to your Work profile
- Has more articles on leadership, work and trending news
- Integrates well with Slideshare, good for lead gen if you can get on their top page.
- Quality of articles is very low, but still educational if you poke around a bit.
Concluding Comments & Tips
Pulse and Medium can drive traffic to your blog. This is the obvious use for it. Use these channels in addition to Quora, Slideshare, YouTube and Reddit. Play around with Facebook Notes on your business Facebook page to create much the same look. Create an About.Me profile that links to all of them. Create a Klout feed to see what content tags you are the best at on Twitter. Link your business Instagram with Klout. Use Klout to determine how well you are doing on Instagram and Twitter (these have the biggest influences to your composite Klout score).
Visit top blogs in your industry, for digital marketing, try here.
Blog on:
- LinkedIn Pulse, Medium, Facebook Notes, Quora, Wordpress and your Corporate Blog.
Social Selling and Rapport Building
- Curate content on a regular basis, be an educational and knowledge authority to back up your social proof
- Focus on nurturing relationships, not selling. Build your network by supporting others.
- Reach out to new people no LinkedIn Pulse and Medium Daily
- Comment on articles in your field, and leave detailed comments that show you are engaged and not just giving a tap on the back.
- Be positive with others and show you really care.
- Tweet people on a regular basis to stimulate discussions.
- Experiment with video content.
- Curate the best content you find on Twiter, LinkedIn (home-share an update) on a regular basis. Use a tool like Buffer.
- Create Twitter hashtag chat events.
- Create Instagram hashtag campaigns that integrate a corporate social responsibility engagement with a theme.
- Spend 20 minutes a day on Quora, discover its amazing quality content in your niche.
- Be available to communicate on Snapchat.
To read more of my 245 articles on Pulse, go here. As #BigIdeas2016 approaches, how we use content marketing and social has to improve, otherwise we will be left further behind the top social sellers and writers in our industry. You have to act like a community manager to make your content truly shine.
To read some of the best content per topic, check out Twitter lists, here.
President @ Parrish Security Group | Security Management Expert
8 年"If you work in sales or content marketing, you'd be a fool not to publish on LinkedIn". No true. More unproven statements from the social selling crowd. If you can write and create great content, then by all means publish on social media. If not, don't worry about it. Get to work actually selling and connecting with your prospects. That will serve you better than kidding yourself that anyone wants to read poorly crafted content or content from someone who clearly lacks the experiance to provide meaningful content
Business Opportunity Creator - New World New Business
8 年Thank you Michael Spencer for a great article and Paul Croubalian for leading the way here. I'm on Medium also but will need to spend more time on it!
Respect creates wise words and wise actions // Author // Solution Focused Approach //??Teacher: Twice Exceptional (2E) pre-teenagers <-> Special pre-schoolers ?? // Tackle Your Challenge! during a silent coach-workshop
8 年Thanks Michael Spencer for sharing this information. I "am" on Medium but mostly (I hope) to comment and highlight in order to, as you say: "Comment on articles in your field, and leave detailed comments that show you are engaged and not just giving a tap on the back." It was on my 'to do list': give Medium some more attention :-) Thanks to Paul Croubalian I came across your post. I'm not a sales person, but Medium has a lot of interesting posts for me too!
Indie apps, Android, iOS, MacOS, Windows, and Web. I like finding the pain points and taking them away. Full-Stack Dev
8 年Ok, Michael, based on your suggestion, I will go give Medium another look.