LinkedIn proves to be one of the BEST places to share podcast audio

Podcasters and podcast producers continually look into the data behind what's being effective and what's not. That's because podcasting is Content Marketing (and one of the most POWERFUL sources of it).

So it shouldn't be a surprise to learn that at least ONE study shows that among the social media options available for podcast promotion...

LinkedIn proves to be at the top.

The interesting thing about this study is that it was done looking at the data from a group of professional podcasting clients (business owners, entrepreneurs, etc.) who are TRULY into the business world (sounds like YOU, doesn't it?)

Dan Misener from Pacific Content (a podcast production house like the one I run) is the guy behind the study.

He was looking for something very specific, something that would show him which social network had the highest click-to-download conversion rates.

Dan points out that there is not only benefit from knowing this for podcasters like you and me (and my clients) but also for media buyers since they optimize for cost-per-click.

So... my question to you...

How will YOU make better use of LinkedIn to promote your podcast?

Do you have any best-practice tips to share with my readers?

You can find Dan's original article here: https://bit.ly/2Mu5Xoc?