The LinkedIn Profile: Let’s Get Your Own House in Order

If you want to write better business communications, a great place to start—no, the best place to start—is your LinkedIn profile. ?

The LinkedIn profile is arguably the most misunderstood, underutilized, undervalued tool in the business arsenal.

With roughly a billion LinkedIn members, you think people would take the platform more seriously.

But for some reason, the coconut has yet to fall from the tree and knock some sense into those failing to harness its awesome power. Especially when posting a profile is free.

Whether you know it or not, like it or not, ever increasing numbers of recruiters, coworkers, colleagues, clients, bosses, friends, strangers, prospective landlords, mortgage lenders, and old high school flames are checking you out on LinkedIn.

So you don’t want to greet them with a profile the equivalent of answering the door in your pajamas. Or worse, no profile at all.

Having created over 140 LinkedIn profiles over the last five years, I’ve garnered lots of valuable insights and caveats I’m happy to share.

So the next few weekly tips will focus on how you can develop a powerful and engaging LinkedIn profile that leaps ahead of hundreds of millions of others in your quest for a new job, more customers, greater authority and influence, or simply a more polished, professional image to present to the world.

If you have friends or colleagues whose profiles are in dire need of a makeover, pass along the link to this newsletter so they can benefit, too.

Free subscriptions to “Business Blather” are also available on the Substack platform.

Next week I’ll discuss how to optimize the most valuable piece of real estate on your profile: the headline.

Don't miss it.

? 2024 Jerry McTigue

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Based on the book Business Blather: Stop Using Words That Sound Good But Say Nothing! Available on amazon in both print and Kindle editions.