Linkedin Profile Checklist ??

Before you start posting, applying to jobs, engaging, or networking, you NEED to make sure your profile is up-to-date.

Why? Your Linkedin profile is the first impression your audience sees. It shows credibility, authority, and gives you a professional presence.

Read on for a step-by-step guide to optimizing your profile!

PART 1: THE BASICS 

To change anything on the basics of your profile, click the pencil button to the right of “more”

• Do you have a strong profile photo?
• Do you have a header photo? (use canva or unsplash to create one for free)
• Does your headline show the value that you provide? (easy formula: helping target audience achieve goal through unique value proposition) 
• Location: Is your location updated? 
• Current position: If you don’t have a current position, you can change to “seeking opportunities in xyz)
• Education: Is your education updated? 
• Contact info: email address or phone number

PART 2: THE FEATURES 

To access features, click “add profile section”

• About section: does your about section explain your 1. Background, 2. Value, 3. A clear call to action, and 4. Reflect your personality?
• About section: is your about section well-spaced and easy to read?
• Featured section: Does your featured section have at least 3 featured items? This can be a pinned post, pinned video, a link to your website, a pdf of your resume or portfolio, or an article you’ve written or have been featured in

PART 3: EXPERIENCE  

• Work Experience: Is your work experience updated?
• Work Experience: Does it reflect the same copy as your resume (but more spaced out + dots?) 
• Work Experience: Do you have links to either A. the website or B. work examples from each job?
• Work Experience: Is the company properly tagged in each job?
• Licenses and Certifications: are these updated? 
• Licenses and Certifications: are they properly tagged? 
• Licenses and Certifications: do you have certificate images on each cert?
• Licenses and Certifications: do you have a description?
• Volunteer experience: are these updated? 
• Volunteer experience: are they properly tagged? 
• Volunteer experience: do you have a description?
• Skills and endorsements: do you have at least 50 skills listed? (tip” you don’t need 50 different skills - for example let’s say social media is a skill. There will be at least 10 skills called “social media” - “social media marketing” “social media strategy” “social and digital media” etc.)
• Skills and endorsements: have you taken at least 2 skill quizzes? 
• Recommendations: do you have at least 2 recommendations?
• Recommendations: have you given at least 2 recommendations?
• Accomplishments: are your accomplishments updated with accolades? 

PART 4: ADVANCED

• If you are bilingual, is that listed on supported languages? 
• Do you have a custom URL? 
• Is your profile public? 
• Do you have at least 5 posts that show your expertise?
• Do you have an audience size (connections) over 1,000? 
• Do you have at least 1 unique blog published on Linkedin? (this will give you an “author” tag)
• Do you have at least 10 interests? (“liked” or “followed” people and pages)

PART 5: WEEKLY RECCOS

• Add 100 new connections/week
• Post at least 1 value-driven piece of content per week
• Take 15 minutes each week to engage with others 

Once your profile is up-to-date, you're ready to post!

Check out my Linkedin Algorithm Guide and 87 Post Ideas to get started.