LinkedIn Posts Are Dead: The New Way to Build Your Audience

For years, LinkedIn experts preached the importance of posting daily to grow your audience and build engagement. And for a while, it worked—if you were consistent, strategic, and patient. But unless your name is Gary Vaynerchuk or you’ve been grinding out content for five years straight, the truth is: normal LinkedIn posts just don’t cut it anymore.

I put this theory to the test over the past week, and the results were clear. Traditional posts, no matter how well-crafted, are struggling to gain traction. The algorithm isn’t doing them any favors, and the competition for attention is fierce. But there’s a new, game-changing way to get subscribers and interaction: LinkedIn Newsletters.

Why LinkedIn Newsletters Are the Future

1. Massive Initial Exposure – When you publish your first edition, LinkedIn sends a notification to ALL your followers. That’s instant visibility with zero effort on your part.
2. Built-In Subscriber Growth – On average, around 10% of your followers will subscribe to your newsletter. That means if you have 5,000 followers, you can gain 500 subscribers overnight without doing anything extra.
3. Guaranteed Notifications – Every time you publish a new edition (which doesn’t even need to be a full-blown article), LinkedIn notifies every single subscriber. Unlike regular posts, where only a fraction of your audience might see it, newsletters ensure direct visibility.

The Smart Way to Leverage Newsletters

Instead of fighting the algorithm with daily posts that get lost in the noise, start a newsletter. Post consistently, provide value, and watch your engagement skyrocket.

Want a cheat sheet on how to create your own LinkedIn Newsletter? Simply comment below, and we’ll message it to you directly!

The LinkedIn game has changed. Are you adapting?