LinkedIn Posting Tips 1

With respect to the actual consequences of business media platform(s). Consider Mike Restivo with over 14,000 followers, (13,800 1st connections, over 200 followers proper): posts message almost daily, frequent articles, over 218 on LinkedIn alone, no engagement.

An answer is almost no propagation to network due to insufficient engagement, NOT the merit of the content itself. Value added content has ZERO value to such a platform. Why? 

Please engage with comments ... A few of hundreds of subscribers likes and comments and messages on the most banal topics go "viral". Why?

Engagement is directly proportional to shared empathy between the writer and the directed audience, prospects, readers. 

This leading to TRUST, according to the Mike Restivo system, is THE necessary basis for any relationship, social, personal, business and customer.

Therefore, business ads containing an emotion quotient/customer centric dimension will return optimum outcomes. 

Thusly the premium COSTS (read comparatively HIGH) for these on this platform are marketing justified ... in theory.

So yes, much resembles social media schmoozing, but that is how the transactional relationships can develop, optionally or hopefully or not at all depends how artfully one presents one's personality brand.

It is a capital investment of one's personality. 

So LinkedIn and Microsoft INDEPENDENTLY developed crowd sourcing method similar to the Mike Restivo system with respect to relationship development.