LinkedIn: To Post or Not to Post?

It comes to a point where all professional copywriters and content writers face this moment of doubt and wonder: how many times should we post on LinkedIn?

I know that you are expecting a glorious answer with a shred of serious evidence proving that only one answer is correct. Unfortunately, nobody really knows because all answers are correct.

Overall, there is no one-size-fits-all answer to how often you should post on LinkedIn. It’s important to experiment and find the right balance that works for your specific goals and audience. However, there are some general guidelines that can help you determine how often to post:

• Quality over quantity
• Consistency is key
• Aim for at least once a week
• Consider your audience
• Test and adjust

It’s more important to post high-quality content than to post frequently. Focus on creating engaging, informative, and valuable content that resonates with your audience. Yes, consistency is important for building your presence on LinkedIn. It’s better to post consistently (even if it’s less frequently) than to post sporadically. Experiment with different posting frequencies and monitor your engagement metrics to see what works best for you. Adjust your posting frequency based on your results.

My professional advice is to aim to post at least once a week to maintain visibility and engagement with your audience. This can help you build a consistent presence on the platform. Consider the preferences of your audience when determining how often to post. If your audience is highly active on LinkedIn, you may be able to post more frequently without overwhelming them. However, if your audience is less active, posting too often may lead to lower engagement.

So, pay attention to your audience and their reactions.

What types of content perform well on LinkedIn?

It’s important to keep in mind that the types of content that perform well on LinkedIn may vary depending on your audience and goals. It’s important to experiment and test different types of content to see what resonates best with your audience. Additionally, be sure to include a strong call-to-action in your posts to encourage engagement and further interaction.

In my experience, these 7 types build high levels of engagement:

1. Visual content: Posts with images, videos, or infographics tend to perform better than plain text posts. Visual content is more eye-catching and can help grab the attention of your audience.
2. Long-form content: Long-form content, such as articles or blog posts, can effectively share in-depth insights or thought leadership. LinkedIn’s publishing platform allows you to publish long-form content directly on the platform.
3. How-to guides and tutorials: How-to guides and tutorials that provide practical advice or solutions to common problems can be highly engaging and shareable.
4. Industry news and insights: Sharing news and insights related to your industry can help establish your credibility and keep your audience informed.
5. Personal stories and experiences: Sharing personal stories or experiences related to your profession or industry can help build a personal connection with your audience and make you more relatable.
6. Thought-provoking questions: Asking thought-provoking questions related to your industry or profession can encourage engagement and spark discussions.
7. Inspirational quotes: Sharing inspirational quotes related to your profession or industry can help motivate and inspire your audience.

You can use a variety of topics but prefer to stay focused on your industry-related interests and pain points. Use these ideas for your next LinkedIn Posts:

Industry news and trends, professional achievements, educational content (tips, tutorials, or best practices), company updates, personal stories or experiences related to your professional journey, asking thought-provoking questions related to your industry, inspirational quotes to motivate and inspire your audience, mentoring tips, celebrations and throwback moments.

5 Good Reasons to Use LinkedIn

LinkedIn is a professional social networking platform that allows individuals to connect with other professionals, share their work experience and accomplishments, and build their professional networks. It was founded in 2002 and currently has over 774 million registered users in more than 200 countries.?These 5 good reasons will convince you why you should use LinkedIn.