LinkedIn: Personal is the New Business

Below are my afternoon thoughts. Many of you have already seen this post once when it was not in long form, but per a viewer's request, I had been asked to put it in long form. I apologize in advance if it annoys anyone to see this again, but here it is:

I don't post on LinkedIn often, but when I do, of course I want people to know what I'm thinking or what I find useful. Today's post is about LinkedIn.

LinkedIn is an awesome means for connecting and enabling others in a variety of ways. I took a second to step back to analyze LinkedIn from a business perspective just based off of my experience on myLinkedIn feed. One thing that I think separates Jeff Weiner from a lot of CEOs and LinkedIn from a lot of organizations is that in a way...business is personal. We've been told for so long that the two needed to be kept separate, but I think Jeff personally goes against the norm--which is great!

Think about it...

I scrolled through my feed to find him commenting on a bunch of different posts with thanks and words of encouragement--hitting on the personal aspect. At the same time, the display of him using his own product is great marketing--because why would potential customers want to use a product that they don't even see the product owner using? Additionally, if the CEO of a big company like LinkedIn can take time out of a busy schedule to comment on posts, what should stop other leaders from doing the same.

The most successful companies look to disrupt the norm--LinkedIn is one of them. I would love to hear what others think as well. Feel free to share, like, comment, agree, or disagree :)