LinkedIn Overload? How B2B Teams Can Simplify for Success

Ever felt like you're drowning in a sea of LinkedIn notifications, updates, and features, unsure of which direction to swim? You're not alone, as lately, it's the topic of many conversations that I have.

People with all different levels of experience using LinkedIn appear to have lost their spark. The pace of changes, conflicting advice and the volume at which it comes is turning people off a task that was once enjoyable.

Your B2B employees will be experiencing this at different levels too. People once motivated to be active could have dropped off, and others never seem to get started, no matter how much encouragement you give.

The good news is that there's a lifeline for B2B teams seeking clarity and success.

Simplification is the Key to Mastery

Almost two years ago, Tuomo Vauhkonen was my expert guest on my Social Media for B2B Growth Podcast . The topic - "High-Performance Business Owners". There was something in that conversation that stuck with me to this day. It was the concept that simplification is the key to mastery.

He shared that we often try to do more, be more, and spread ourselves too thin. We have been conditioned to believe that mastery comes from adding more and more. Making things far more complex than they have to be.

?It was like a lightning bolt hit me in that conversation. The answer was to do fewer things at a much higher standard. So began my journey of being the best I can be at those things I choose are best to grow my business.

Listen to the episode here -

https://linkedinforb2bgrowthpodcast.com/episode/from-hustler-to-high-performance-business-owner-featuring-tuomo-vauhkonen

Overwhelm is Paralysing

I was watching TV, and the image "The Bull - Pablo Picasso" was shown. A series of images that move from realism back to abstraction. I'm no art expert, but it really struck me how much we can strip things back and simplify them, and it can still be effective.

When people are overwhelmed by information, they can't take action, and that is the last thing as a LinkedIn Coach that I ever want. Over time I've learned that my effectiveness as a LinkedIn trainer doesn't come from bombarding people with all of my LinkedIn knowledge but rather from being able to discern where the most effective use of time and resources will be for B2B businesses on LinkedIn and sharing the best practices around that.

LinkedIn for B2B Growth Simplified

What Matters

• Having a game plan. Know what you want to achieve before you take action. Invest time in planning, as it will save you many wasted hours of action.
• Find the right people, connect with those people, and nurture those relationships.
• Have the right mindset and be of service to others.
• Being visible. This doesn't necessarily mean posting content, but you do have to be active, e.g. sending direct messages and commenting on other people's posts.
• Forming good habits to take regular action.

What Doesn't Matter

• The ins and outs of the algorithm. It will make very little difference, and your time is better spent nurturing relationships.
• Getting hung up on the success or otherwise of each and every post. Do yourself a favour and zoom out and look at the trend over a year.
• Comparing yourself to others. There will always be someone ahead of you. That's life. Just like someone will always be behind, run your own race.
• Spending more time hanging out with 'influencers'.

LinkedIn for B2B G.R.O.W.T.H Masterclass

I created the LinkedIn for B2B G.R.O.W.T.H Masterclass so B2B teams could follow the method that I have refined over nearly a decade of social selling on LinkedIn.

I have increased my impressions by 850% over the last 365 days - in the same time period, everyone else is saying reach is down. No, it isn't! Not when you invest in taking the right actions consistently to build your B2B Community. Michelle J Raymond

If your team is overwhelmed and you want more brand awareness, to generate consistent leads and to grow your B2B, book a time to learn how I'll be able to help your business with proven systems and a holistic approach - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Cheers

Coach Michelle