Linkedin Outreach

Your LinkedIn profile is one of the highest-leverage business assets you can have.

But most do it wrong, or straight up don’t use it.

It’s a boring platform nobody wants to use. That’s usually where the money is.

In this email, I’ll be sharing how to optimise your LinkedIn to 10x your leads…even if you don’t use it as your main lead source.

Reminder: The Bonus 1-1 Call where we build you a custom plan to get your perfect client ends in 2 days.

We guarantee you will sign a $50,000 deal with this custom plan or you don’t pay.

=?Click below to apply≤== https://www.thegrowthpartner.io/our-cro-closed-400000?el=linkedin_outreach&hcategory=call_application&htrafficsource=linkedIn_organic

The call is with our CRO Ian, who closed $400,000 for us last month alone.

Profile Picture

First impressions count, and first impressions are given with your profile picture.

We’re not trying to look cool with it, we’re trying to convey the real professional you.

Good lighting. Clear image. High contrast between you and the background.

Wear something smart and keep it professional. You are connecting with decision makers not girls from your local dive bar.

Headline / Bio

Your headline is what people see after your profile picture.

It’s your ONE chance to grab somebody's attention, it’s your big hook.

Make it a transformation your ideal prospects would easily say yes to.

“I help {niche} get {benefit} in {timeframe} without {painpoint}”

Header Image

Not as important as the profile picture or headline but is still important.

My header is littered with social proof.

It can be you speaking at an event, or even a call to action, whatever it is…it’s best used when it positions you as an authority figure and is a visual representation of your work.

About Summary

The first 3 lines should clearly explain what you do and who you help.

Put your case studies and testimonials in this section.

Add a call to action at the end to either connect with you or go to your landing page / sales letter.

There MUST be a way for someone to contact you if they like what they see on your profile.

Featured, Experience, Skills & Endorsements.

Featured allows you to have 8 pieces of media. It’s a great way to connect prospects to custom landing pages, sales funnels, or valuable content like podcasts, articles, and case studies that position you as an expert.

Experience is…well…your experience. Make sure to still keep the writing engaging. Use media too.

Skills are keywords for LinkedIn. People look at them and make a judgement based on them. So avoid putting irrelevant keywords, only put highly relevant skills.

Do whatever it takes to get recommendations.

Recommendations from past clients should have a clear before and after from working with you.

Easy Content to Post

Golden rule: it takes 7 hours of interaction before a prospect decides to do business with you.

This is the job of your content. The more of this 7 hours you can fill without being on a call the better.

Even if you send a cold email, having a good LinkedIn profile with content prospects can go through will 10x your conversion rates.

Value-driven content: Giveaways, guides, trends, slide posts (carousel).

Story-driven content: client wins, hero/origin story, personal transformation.

You don’t need to post all the time on LinkedIn if it isn’t your main lead source.

If you have good case study interviews, some stories, and a sales letter, it will be enough for your prospects to look at and see you’re a real person who’s an expert in their field.

If LinkedIn IS your main lead source: post once a day, and comment at least 3 times. Get involved inside groups of your niche. Build up connections over time, like a real human (this makes you stand out amongst all the robotic types on there).

Now go make some money,

Jacob Le Vine