LinkedIn And Online Marketing

Welcome to Issue No.48 published on the 26th of January 2023. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.

Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!

• Main Topic – LinkedIn And Online Marketing.
• Resources on LinkedIn.
• Sponsored.
• LinkedIn Profile Audit.
• Recommended resource.
• Have your say.

LinkedIn And Online Marketing

In an era where social media has become part of our daily life mostly for communication across borders and socializing. Most businesses have taken this opportunity to leverage the power of social media on all platforms and make use of its influence in networking with investors and possible partners. Social media has presented a platform where businesses get to engage with their customers and potential customers as well.

?

In the early days if you were to start a business, as a means to get your brand some attention there was always a need for marketing and advertising. This would be made possible maybe by placing an ad in the paper or by using an advert on the television. All this was costly and there definitely was a need for quite a strong financial base to make it possible. For an entrepreneur just starting, affording all this might be a challenge. Social media marketing has made reaching out easy to achieve while still being affordable.

?

Social media marketing is a form of internet marketing that involves creating or sharing content on social media networks to achieve your marketing and branding goals. It gives a platform to connect with your audience and establish your brand. It entails the whole process of creating content that is tailored to the context of different social platforms online. Just like there is a need for creative thinking when making a television ad, the same level of input is also needed when there is the use of social media so that the content can end up achieving the target goal. Just like social media has become a platform involved in building global communities online, networking, and encouraging engagement when we incorporate all that into the business there is no place else to go than flourish.

?

When it comes to B2B or even B2C marketing, there is no better platform than LinkedIn. In recent years?LinkedIn?has emerged as an?excellent resource?for?generating?more?leads. The increase in online traffic due to the impact of the lockdown globally means that now more than ever your presence on?LinkedIn?provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown.?Don't have a marketing budget to generate leads? Now you don't need one!

LinkedIn?is more than a social media platform. It is a place for businesses to connect.?It is the largest professional network where?businesses can promote themselves?and build relationships.

?

As the most useful social network for businesses and professionals,?LinkedIn?is?powerful for connecting with potential clients. But the real power comes from the?lead generation, market research, and global marketing that comes from this tool. This is why more than 80% of B2B marketers prefer LinkedIn to any other social media platform.

?

Before you begin your journey of marketing on LinkedIn, it is important to ensure you have an optimized profile and make use of a company page to market your brand. You can also add showcase pages for your products or services.

?

It is important to have an optimized presence on LinkedIn before any marketing takes place.

?

What is an optimized profile?

?

If your profile does not tell your prospective clients what you do for them, they will not connect, you cannot build relationships, and you won’t generate leads.

?

An optimized profile consists of:

1.?????Personal profile that uses the conversion equation (interrupt, engage, educate, offer).

2. Laser-targeted connections based on your ideal client profile.

3.?????A strong lead-generating elevator pitch that provides the framework for your profile messaging.

4.?????A company page with content that delivers value to its followers and builds trust.

5.?????A messaging strategy to share value with your network.

6.?????A content strategy that is tailored to the single most important question your prospective clients have… ‘What can you do for me?’

7.?????Effectively setting up a LinkedIn event that attracts your ideal clients to a webinar where you have the opportunity to generate sales.

?

With an effectively optimized LinkedIn profile and the use of the features available to you on LinkedIn, spreading your brand and generating leads can be done without the need for a marketing or advertising budget.

To find out more and access Free Training Click Here and you will get access to the DIY LinkedIn Profile Makeover Training Program .

In Issue.49 of this newsletter, the main topic will be – 4 Ways to find potential customers on LinkedIn. Issue 48 of this newsletter will be published on the 2nd of February 2023.

The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:

1.?????Business Coaching Hub – Follow Here!

2.?????LinkedIn Social Selling Index – Follow Here!

3.?????Business Coach On Call – Follow Here!

4.?????Business Growth Network – Follow Here!

5.?????Online Coaching Free Short Course – Follow Here!

6.?????LinkedIn The Basics – Follow Here!

7.?????Self-Study Business Growth Courses – Follow Here!

8.?????LinkedIn Lead Generation Guide – Follow Here!

9.?????Mindfulness Collection – Follow Here!

Why Does A Business Need An Accountant

A business needs an accountant for several reasons, including:

1. Financial management and reporting: An accountant can help a business manage its finances, create financial statements, and provide important financial information to the management team.
2. Tax compliance: Businesses are subject to a variety of tax laws and regulations. An accountant can help ensure that a business is in compliance with all relevant tax laws and regulations and can help the business minimize its tax liability.
3. Business advisory services: An accountant can provide guidance on a wide range of business decisions, such as expanding the business, buying or selling assets, or raising capital.
4. Compliance and regulatory assistance: Accountants can help ensure a business is in compliance with all relevant laws and regulations, including accounting standards and labor laws.
5. Detection and prevention of fraud: Accountants have specialized knowledge and skills to detect and prevent financial fraud within a business.
6. Representation in front of government agencies: Accountants can represent a business in front of government agencies and help resolve any tax disputes or other issues that may arise.
7. Budgeting and forecasting: Accountants can help a business in creating a budget and forecast for future financial performance, which helps in making strategic business decisions.

Does your business require these services but, you are not sure whom to choose? Send an email to [email protected] enquiring about accounting services, and as a valued subscriber, I will ensure that someone from Growth-Accountant contacts you to follow up so you can determine if it is a good fit for you and your business.

* Sponsored Feature: If you would like to feature in the Sponsored Section of this newsletter, send an email to [email protected] enquiring about the sponsored section and I will ensure you receive all the information you need to make an informed decision.

Your LinkedIn profile has the potential to be your most valuable asset in building your brand, attracting prospects, and generating leads.

The Business Coaching Hub is offering you the opportunity to receive a detailed profile audit report free of charge.

Did You Know?

Your LinkedIn profile can be optimized to become the most valuable prospect and lead-generating tool for you and your business.

In recent years LinkedIn has emerged as an excellent resource for generating more leads. The increase in online traffic due to the impact of the lockdown globally means that now more than ever your presence on LinkedIn provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown. Don't have a marketing budget to generate leads? Now you don't need one!

Take your LinkedIn effectiveness to the next level with the Do-It-Yourself LinkedIn Profile Makeover Course. It’s Free!

The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics that were chosen.

If there is a topic you would like us to cover, please let me know and I will include it in our schedule to be published in a later issue.

The value you receive from this newsletter is of the highest importance to us so hearing from you will ensure we deliver.

If you know anyone that can benefit from being a subscriber to this newsletter, please share it with them so they too can be kept up to date with all new publications. I thank you in advance for sharing.

?

“Your Success IS My Focus!”

Carlos Batista

Business Transformation & Growth Specialist

BusinessCoachingHub.co.za